Share
The can’t-miss event of the year for hospitality commercial leaders, HSMAI’s Commercial Strategy Conference — and its pre- and post-conference workshops, trainings, and roundtables — reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.
The conference will give you new ways to think about today’s challenges and innovative approaches to address the trends that will impact you tomorrow. Expand your knowledge and leadership abilities, and leave with actionable insights and thought-provoking ideas to guide your strategies.
With powerful educational and networking opportunities, this event carries on HSMAI’s 20+ year legacy of connecting and engaging senior leaders in compelling, stimulating conversations about the most critical strategic issues facing the business today.
The conference will be live and in-person, and is organized by HSMAI’s Marketing Advisory Board and Revenue Optimization Advisory Board.
* indicates a session that is offered twice over the course of the 2-day conference
Commercial Strategy Conference Detailed Schedule
| 11:30am – 6:00 pm | Executive Roundtables by invitation
|
| 12:30 – 4:30 pm | Certified Hotel Digital Marketer (CHDM) Review Course separate fee applies |
| 12:30 – 5:30 pm | Certified Revenue Management Executive (CRME) Review Course separate fee applies |
| 1:00 – 4:00 pm | Rising Leader Council joint meeting by invitation to members of the Marketing & Revenue Optimization RLCs |
| 1:30 – 4:30 pm | Partner Insights Workshops included in all conference registrations |
| 8:00 – 9:00 am | Conference Breakfast & Partner Showcase |
| 9:00 – 10:00 am | General Session #1: Focus on Commercial Strategy |
| 10:00 – 10:30 am | Partner Showcase: Break for Coffee & Conversation |
| 10:30 – 11:15 am |
|
| 11:30 am – 12:15 pm |
|
| 12:15 – 1:15 pm | Lunch & Partner Showcase |
| 1:15 – 2:00 pm | General Session #2: Focus on Legal Pitfalls to Avoid |
| 2:00 – 2:30 pm | Partner Showcase |
| 2:30 – 3:15 pm |
|
| 3:30 – 4:15 pm |
|
| 4:30 – 5:15 pm | General Session #3: Personalized! Customer Strategy in the Age of AI |
| 5:15 – 6:30 pm | Reception in the Partner Showcase |
| 8:00 – 9:15 am | VIP Awards Breakfast |
| 8:30 – 9:30 am | Conference Breakfast & Partner Showcase |
| 9:30 – 10:30 am | General Session #4: Focus on the Economy |
| 10:30 – 11:00 am | Partner Showcase: Break for Coffee & Conversation |
| 11:00 – 11:45 am |
|
| 11:45 am – 12:45 pm | Lunch & Partner Showcase |
| 12:45 – 1:45 pm | General Session #5: Focus on Distribution |
| 1:45 – 2:15 pm | Partner Showcase |
| 2:15 – 3:00 pm |
|
| 3:15 – 4:00 pm |
|
| 4:15 – 5:15 pm | General Session #6: Focus on Leadership |
| 5:15 – 6:00 pm | Reception in the Partner Showcase |
| 8:00 am – 4:00 pm | HSMAI Contact Center Summit Join contact center leaders and executives for a day of actionable conversation, best practices sharing, and session workshops at the inaugural HSMAI Contact Center Summit (formerly IARE Conference). Additional registration fee is required. |
| 8:30 am – 3:00 pm | Executive Roundtables by invitation
|