Share
HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.
In 2024, two of HSMAI’s commercial strategy events will be back together again live and in person in Charlotte, North Carolina, USA:
- Marketing Strategy Conference | Tuesday, June 25
- HSMAI ROC Americas | Wednesday, June 26
MONDAY, JUNE 24, 2024: Pre-Event Workshops & Roundtables
| 11:30am – 6:00 pm | Executive Roundtables by invitation
|
| 12:30 – 4:30 pm | CHDM Review Course separate fee applies |
| 12:30 – 5:30 pm | CRME Review Course separate fee applies |
| 1:00 – 4:00 pm | Rising Marketing Leader Council meeting by invitation |
| 1:30 – 4:30 pm | Partner Insights Workshops included in all conference registrations |
TUESDAY, JUNE 25, 2024: Commercial Strategy Conference Day 1
| 6:15 am – 6:45 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 6:00 pm | Keynotes, Breakout Sessions, Partner Showcase & Reception |
WEDNESDAY, JUNE 26, 2024: Commercial Strategy Conference Day 2
| 6:15 am – 6:45 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 6:00 pm | Keynotes, Breakout Sessions, Partner Showcase |
| 6:30 pm | Executive Roundtable Dinner by invitation |
THURSDAY, JUNE 27, 2024: Post-Conference Special Sessions
| 6:30 am – 7:00 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 am – 4:00 pm | Reconnect: Deep-Dive Day with the Contact Center Special Interest Group formerly know as the IARE Conference; separate fee applies (specifics will be announced Nov. ’23) |
| 8:00 am – 3:00 pm | Executive Roundtables by invitation
|
| 9:00 am – 12:00 pm | Rising Revenue Optimization Leader Council meeting by invitation |