Share
HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.
In 2023, two of HSMAI’s commercial strategy events will be back together again in Toronto, Ontario, Canada:
- Marketing Strategy Conference | Tuesday, June 27
- HSMAI ROC Americas | Wednesday, June 28
We’ll be live, in-person, on-site, face-to-face…not virtual.
MONDAY, JUNE 26, 2023: Pre-Event Workshops & Roundtables
| 11:30am – 6:00 pm | Executive Roundtables by invitation
|
| 12:30 – 4:30 pm | CHDM Review Course separate fee applies; followed by optional exam administration for those who submitted their certification application in advance |
| 12:30 – 5:30 pm | CRME Review Course separate fee applies; followed by optional exam administration for those who submitted their certification application in advance |
| 1:00 – 4:00 pm | Rising Marketing Leader Council by invitation |
| 1:30 – 4:30 pm | Partner Insights Workshops included in all conference registrations |
| 4:00 – 7:00 pm | Women in Travel THRIVE Day of Impact @ HSMAI Free for all HSMAI attendees…learn more and register with THRIVE in advance |
TUESDAY, JUNE 27, 2023: Marketing Strategy Conference
| 6:15 am – 6:45 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 5:15 pm | Marketing Strategy Conference Keynotes, Breakout Sessions, Partner Showcase, & Lunch |
| 12:00 – 5:00 pm | Commercial Strategy Instructor Exchange An opportunity for full-time hospitality program faculty members to bolster their curriculum and enhance the learning experience for students (both in and out of the classroom) |
| 5:15 – 6:30 pm | Reconnection Reception Wrap up the Marketing Strategy Conference and kick-off HSMAI ROC; included in all conference registrations |
WEDNESDAY, JUNE 28, 2023: HSMAI ROC
| 6:15 am – 6:45 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 6:00 pm | HSMAI ROC Keynotes, Breakout Sessions, Partner Showcase, Lunch, and Closing Reception |
| 6:30 pm | Executive Roundtable Dinner by invitation |
THURSDAY, JUNE 29, 2023: Post-Conference Special Sessions
| 6:30 am – 7:00 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 am – 3:00 pm | Executive Roundtables by invitation
|
| 9:00 am – 12:00 pm | Rising Revenue Optimization Leader Council by invitation |
| 1:30 pm – 5:00 pm | HSMAI Ontario: Technology and the Future of Travel Learn more and register with the HSMAI Ontario chapter in advance |