Week-At-A-Glance

HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

In 2023, two of HSMAI’s commercial strategy events will be back together again in Toronto, Ontario, Canada:

  • Marketing Strategy Conference | Tuesday, June 27
  • HSMAI ROC Americas | Wednesday, June 28

We’ll be live, in-person, on-site, face-to-face…not virtual.

MONDAY, JUNE 26, 2023: Pre-Event Workshops & Roundtables

11:30am – 6:00 pm Executive Roundtables
by invitation

  • Brand Chief Digital Officers
  • Hotel Management Company Chief Digital Officers
  • Chief Distribution Officers
12:30 – 4:30 pm CHDM Review Course
separate fee applies; followed by optional exam administration for those who submitted their certification application in advance
12:30 – 5:30 pm CRME Review Course
separate fee applies; followed by optional exam administration for those who submitted their certification application in advance
1:00 – 4:00 pm Rising Marketing Leader Council
by invitation
1:30 – 4:30 pm Partner Insights Workshops
included in all conference registrations
4:00 – 7:00 pm Women in Travel THRIVE Day of Impact @ HSMAI
Free for all HSMAI attendees…learn more and register with THRIVE in advance

TUESDAY, JUNE 27, 2023: Marketing Strategy Conference

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 5:15 pm Marketing Strategy Conference Keynotes, Breakout Sessions, Partner Showcase, & Lunch
12:00 – 5:00 pm Commercial Strategy Instructor Exchange
An opportunity for full-time hospitality program faculty members to bolster their curriculum and enhance the learning experience for students (both in and out of the classroom)
5:15 – 6:30 pm Reconnection Reception
Wrap up the Marketing Strategy Conference and kick-off HSMAI ROC; included in all conference registrations

WEDNESDAY, JUNE 28, 2023: HSMAI ROC

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 6:00 pm HSMAI ROC Keynotes, Breakout Sessions, Partner Showcase, Lunch, and Closing Reception
6:30 pm Executive Roundtable Dinner
by invitation

THURSDAY, JUNE 29, 2023: Post-Conference Special Sessions

6:30 am – 7:00 am Accelerate Your Day: Run/Walk with HSMAI
8:00 am – 3:00 pm Executive Roundtables
by invitation

  • Chief Revenue Officer (CRO)
  • Ownership Commercial Executive
9:00 am – 12:00 pm Rising Revenue Optimization Leader Council
by invitation
1:30 pm – 5:00 pm HSMAI Ontario: Technology and the Future of Travel
Learn more and register with the HSMAI Ontario chapter in advance