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HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.
In 2022, two of HSMAI’s commercial strategy events will be back together again in Orlando:
- Marketing Strategy Conference | June 28
- HSMAI ROC Americas | June 29
We’ll be live, in-person, on-site, face-to-face…not virtual.
MONDAY, JUNE 27, 2022: Pre-Event Workshops & Roundtables
| 11:30am – 6:00 pm | Executive Roundtables by invitation
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| 12:30 – 4:30 pm | CHDM Review Course separate fee applies; followed by optional exam administration for those who submitted their certification application in advance |
| 12:30 – 4:30 pm | CRME Review Course separate fee applies; followed by optional exam administration for those who submitted their certification application in advance |
| 12:30 – 5:00 pm | Resort Best Practices Roundtable for resort subscribers only | subscribe today |
| 1:30 – 4:30 pm | Partner Insights Workshops included in all conference registrations |
TUESDAY, JUNE 28, 2022: Marketing Strategy Conference
| 6:15 am – 6:45 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 5:00 pm | Marketing Strategy Conference Keynotes, Breakout Sessions, Partner Showcase, & Lunch |
| 5:15 – 6:45 pm | Reconnection Reception Wrap up the Marketing Strategy Conference and kick-off HSMAI ROC; included in all conference registrations |
WEDNESDAY, JUNE 29, 2022: HSMAI ROC
| 6:15 am – 6:45 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 6:00 pm | HSMAI ROC Keynotes, Breakout Sessions, Partner Showcase, Lunch, and Closing Reception |
| 6:30 pm | Executive Roundtable Dinner by invitation |
THURSDAY, JUNE 30, 2022: Executive Roundtables
| 6:30 am – 7:00 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 am – 3:00 pm | Executive Roundtables by invitation
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