Week-At-A-Glance

HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

In 2024, two of HSMAI’s commercial strategy events will be back together again live and in person in Charlotte, North Carolina, USA:

  • Marketing Strategy Conference | Tuesday, June 25
  • HSMAI ROC Americas | Wednesday, June 26

MONDAY, JUNE 24, 2024: Pre-Event Workshops & Roundtables

11:30am – 6:00 pm Executive Roundtables
by invitation

  • Brand Chief Digital Officers
  • Hotel Management Company Chief Digital Officers
  • Chief Distribution Officers
12:30 – 4:30 pm CHDM Review Course
separate fee applies
12:30 – 5:30 pm CRME Review Course
separate fee applies
1:00 – 4:00 pm Rising Marketing Leader Council
by invitation
1:30 – 4:30 pm Partner Insights Workshops
included in all conference registrations

TUESDAY, JUNE 25, 2024: Marketing Strategy Conference

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 5:15 pm Marketing Strategy Conference Keynotes, Breakout Sessions, Partner Showcase, & Lunch
5:15 – 6:30 pm Reconnection Reception
Wrap up the Marketing Strategy Conference and kick-off HSMAI ROC; included in all conference registrations

WEDNESDAY, JUNE 26, 2024: HSMAI ROC

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 6:00 pm HSMAI ROC Keynotes, Breakout Sessions, Partner Showcase, Lunch, and Closing Reception
6:30 pm Executive Roundtable Dinner
by invitation

THURSDAY, JUNE 27, 2024: Post-Conference Special Sessions

6:30 am – 7:00 am Accelerate Your Day: Run/Walk with HSMAI
8:00 am – 3:00 pm Executive Roundtables
by invitation

  • Chief Revenue Officer (CRO)
  • Ownership Commercial Executive
9:00 am – 12:00 pm Rising Revenue Optimization Leader Council
by invitation