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HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.
In 2024, two of HSMAI’s commercial strategy events will be back together again live and in person in Charlotte, North Carolina, USA:
- Marketing Strategy Conference | Tuesday, June 25
- HSMAI ROC Americas | Wednesday, June 26
MONDAY, JUNE 24, 2024: Pre-Event Workshops & Roundtables
| 11:30am – 6:00 pm | Executive Roundtables by invitation
|
| 12:30 – 4:30 pm | CHDM Review Course separate fee applies |
| 12:30 – 5:30 pm | CRME Review Course separate fee applies |
| 1:00 – 4:00 pm | Rising Marketing Leader Council by invitation |
| 1:30 – 4:30 pm | Partner Insights Workshops included in all conference registrations |
TUESDAY, JUNE 25, 2024: Marketing Strategy Conference
| 6:15 am – 6:45 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 5:15 pm | Marketing Strategy Conference Keynotes, Breakout Sessions, Partner Showcase, & Lunch |
| 5:15 – 6:30 pm | Reconnection Reception Wrap up the Marketing Strategy Conference and kick-off HSMAI ROC; included in all conference registrations |
WEDNESDAY, JUNE 26, 2024: HSMAI ROC
| 6:15 am – 6:45 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 6:00 pm | HSMAI ROC Keynotes, Breakout Sessions, Partner Showcase, Lunch, and Closing Reception |
| 6:30 pm | Executive Roundtable Dinner by invitation |
THURSDAY, JUNE 27, 2024: Post-Conference Special Sessions
| 6:30 am – 7:00 am | Accelerate Your Day: Run/Walk with HSMAI |
| 8:00 am – 3:00 pm | Executive Roundtables by invitation
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| 9:00 am – 12:00 pm | Rising Revenue Optimization Leader Council by invitation |