Week-At-A-Glance

HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

In 2024, two of HSMAI’s commercial strategy events will be back together again live and in person in Charlotte, North Carolina, USA:

  • Marketing Strategy Conference | Tuesday, June 25
  • HSMAI ROC Americas | Wednesday, June 26

MONDAY, JUNE 24, 2024: Pre-Event Workshops & Roundtables

11:30am – 6:00 pm Executive Roundtables
by invitation

  • Brand Chief Digital Officers
  • Hotel Management Company Chief Digital Officers
  • Chief Distribution Officers
12:30 – 4:30 pm CHDM Review Course
separate fee applies
12:30 – 5:30 pm CRME Review Course
separate fee applies
1:00 – 4:00 pm Rising Marketing Leader Council meeting
by invitation
1:30 – 4:30 pm Partner Insights Workshops
included in all conference registrations

TUESDAY, JUNE 25, 2024: Commercial Strategy Conference Day 1

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 6:00 pm Keynotes, Breakout Sessions, Partner Showcase & Reception

WEDNESDAY, JUNE 26, 2024: Commercial Strategy Conference Day 2

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 6:00 pm Keynotes, Breakout Sessions, Partner Showcase
6:30 pm Executive Roundtable Dinner
by invitation

THURSDAY, JUNE 27, 2024: Post-Conference Special Sessions

6:30 am – 7:00 am Accelerate Your Day: Run/Walk with HSMAI
8:00 am – 4:00 pm Reconnect: Deep-Dive Day with the Contact Center Special Interest Group
formerly know as the IARE Conference; separate fee applies (specifics will be announced Nov. ’23)
8:00 am – 3:00 pm Executive Roundtables
by invitation

  • Chief Revenue Officer (CRO)
  • Ownership Commercial Executive
9:00 am – 12:00 pm Rising Revenue Optimization Leader Council meeting
by invitation