Week-At-A-Glance

HSMAI’s Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

The conference — and pre- and post-conference workshops, trainings, and roundtables — will prepare you to lead the way as you anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

In 2024, the Commercial Strategy Conference will be at the Charlotte Convention Center in Charlotte, North Carolina:

  • Main conference days | June 25-26
  • Pre-conference workshops, trainings, and roundtables | June 24
  • Post-conference workshops, trainings, and roundtables | June 27

MONDAY, JUNE 24, 2024: Pre-Event Workshops & Roundtables

11:30am – 6:00 pm Executive Roundtables
by invitation

  • Brand Chief Digital Officers
  • Hotel Management Company Chief Digital Officers
  • Chief Distribution Officers
12:30 – 4:30 pm CHDM Review Course
separate fee applies
12:30 – 5:30 pm CRME Review Course
separate fee applies
1:00 – 4:00 pm Rising Leader Council joint meeting
by invitation to members of the Marketing & RO RLCs
1:30 – 4:30 pm Partner Insights Workshops
included in all conference registrations

TUESDAY, JUNE 25, 2024: Commercial Strategy Conference Day 1

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 6:00 pm Keynotes, Breakout Sessions, Partner Showcase & Reception

WEDNESDAY, JUNE 26, 2024: Commercial Strategy Conference Day 2

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 6:00 pm Keynotes, Breakout Sessions, Partner Showcase
6:30 pm Executive Roundtable Dinner
by invitation

THURSDAY, JUNE 27, 2024: Post-Conference Special Sessions

6:30 am – 7:00 am Accelerate Your Day: Run/Walk with HSMAI
8:00 am – 4:00 pm HSMAI Contact Center Summit
Join contact center leaders and executives for a day of actionable conversation, best practices sharing, and session workshops at the inaugural HSMAI Contact Center Summit (formerly known as the IARE Conference); separate fee applies.
8:00 am – 3:00 pm Executive Roundtables
by invitation

  • Chief Revenue Officer (CRO)
  • Ownership Commercial Executive