Week-At-A-Glance

HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

In 2022, two of HSMAI’s commercial strategy events will be back together again in Orlando:

  • Marketing Strategy Conference | June 28
  • HSMAI ROC Americas | June 29

We’ll be live, in-person, on-site, face-to-face…not virtual.

MONDAY, JUNE 27, 2022: Pre-Event Workshops & Roundtables

11:30am – 6:00 pm Executive Roundtables
by invitation

  • Chief Marketing Officer (CMO)
  • Chief Digital & Distribution Officer (CDO)
  • Chief Loyalty Officer (CLO)
12:30 – 4:30 pm CHDM Review Course
separate fee applies; followed by optional exam administration for those who submitted their certification application in advance
12:30 – 4:30 pm CRME Review Course
separate fee applies; followed by optional exam administration for those who submitted their certification application in advance
12:30 – 5:00 pm Resort Best Practices Roundtable
for resort subscribers only | subscribe today
1:30 – 4:30 pm Partner Insights Workshops
included in all conference registrations

TUESDAY, JUNE 28, 2022: Marketing Strategy Conference

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 5:00 pm Marketing Strategy Conference Keynotes, Breakout Sessions, Partner Showcase, & Lunch
5:15 – 6:45 pm Reconnection Reception
Wrap up the Marketing Strategy Conference and kick-off HSMAI ROC; included in all conference registrations

WEDNESDAY, JUNE 29, 2022: HSMAI ROC

6:15 am – 6:45 am Accelerate Your Day: Run/Walk with HSMAI
8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 6:00 pm HSMAI ROC Keynotes, Breakout Sessions, Partner Showcase, Lunch, and Closing Reception
6:30 pm Executive Roundtable Dinner
by invitation

THURSDAY, JUNE 30, 2022: Executive Roundtables

6:30 am – 7:00 am Accelerate Your Day: Run/Walk with HSMAI
8:00 am – 3:00 pm Executive Roundtables
by invitation

  • Chief Revenue Officer (CRO)
  • Ownership Commercial Executive