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HSMAI’s Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.
The conference — and pre- and post-conference workshops, trainings, and roundtables — will prepare you to lead the way as you anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.
In 2024, the Commercial Strategy Conference will be at the Charlotte Convention Center in Charlotte, North Carolina:
- Main conference days | June 25-26
- Pre-conference workshops, trainings, and roundtables | June 24
- Post-conference workshops, trainings, and roundtables | June 27
MONDAY, JUNE 24, 2024: Pre-Event Workshops & Roundtables
| 11:30am – 6:00 pm | Executive Roundtables by invitation
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| 12:30 – 4:30 pm | CHDM Review Course separate fee applies |
| 12:30 – 5:30 pm | CRME Review Course sponsored by IDeaS Revenue Solutions separate fee applies |
| 1:00 – 4:00 pm | Rising Leader Council joint meeting by invitation to members of the Marketing & RO RLCs |
| 1:30 – 4:30 pm | Partner Insights Workshops included in all conference registrations |
TUESDAY, JUNE 25, 2024: Commercial Strategy Conference Day 1
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 6:00 pm | Keynotes, Breakout Sessions, Partner Showcase & Reception |
WEDNESDAY, JUNE 26, 2024: Commercial Strategy Conference Day 2
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 6:00 pm | Keynotes, Breakout Sessions, Partner Showcase |
| 6:30 pm | Executive Roundtable Dinner by invitation |
THURSDAY, JUNE 27, 2024: Post-Conference Special Sessions
| 8:00 am – 4:00 pm | HSMAI Contact Center Summit Join contact center leaders and executives for a day of actionable conversation, best practices sharing, and session workshops at the inaugural HSMAI Contact Center Summit (formerly known as the IARE Conference); separate fee applies. To learn more visit HSMAI Contact Center Special Interest Group |
| 8:00 am – 3:00 pm | Executive Roundtables by invitation
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