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HSMAI’s Commercial Strategy Conference reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.
The conference — and pre- and post-conference workshops, trainings, and roundtables — will prepare you to lead the way as you anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.
In 2025, the Commercial Strategy Conference will be at the Indiana Convention Center in Indianapolis, Indiana:
- Main conference days | June 17-18, 2025
- Pre-conference workshops, trainings, and roundtables | June 16, 2025
For more than 20 years, HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.
MONDAY, JUNE 16, 2025: Pre-Event Workshops & Roundtables
| 11:30am – 6:00 pm | Executive Roundtables by invitation
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| 12:30 – 4:30 pm | CHSL Review Course separate fee applies |
| 12:30 – 4:30 pm | CHDM Review Course separate fee applies |
| 12:30 – 5:30 pm | CRME Review Course separate fee applies |
| 1:00 – 4:00 pm | Rising Leader Council joint meeting by invitation to members of all RLCs |
| 1:30 – 4:30 pm | Partner Insights Workshops included in all conference registrations |
TUESDAY, JUNE 17, 2025: Commercial Strategy Conference Day 1
| 8:00 – 9:00 am | Partner Showcase & Breakfast |
| 9:00 am – 6:30 pm | Keynotes, Breakouts, Partner Showcase, & Reception |
WEDNESDAY, JUNE 18, 2025: Commercial Strategy Conference Day 2
| 8:30 – 9:30 am | Partner Showcase & Breakfast |
| 9:30 am – 5:00 pm | Keynotes, Breakouts, Partner Showcase, & Reception |