Week-At-A-Glance

HSMAI’s Commercial Strategy Conference reflects the convergence of marketing, revenue optimization, sales, and distribution into new and evolving commercial strategy organizations inside many hotel companies.

The conference — along with pre- and post-conference workshops, trainings, and roundtables — equips commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.

In 2026, the Commercial Strategy Conference will be at the Henry B. Gonzales Convention Center in San Antonio, Texas, USA:

  • Main conference days | June 16-17, 2026
  • Pre-conference workshops and roundtables | June 15, 2026
  • Pre-conference roundtables | June 18, 2026

For 25 years, HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.

MONDAY, JUNE 15, 2026: Pre-Event Workshops & Roundtables

11:30am – 6:00 pm Executive Roundtables
by invitation

  • Digital Marketing Executives – Brands
  • Digital Marketing Executives – Hotel Management Companies
  • Sales Executives – Brands
  • Sales Executives – Hotel Management Companies
12:30 – 4:30 pm CHSL Review Course
separate fee applies
12:30 – 4:30 pm CHDM Review Course
separate fee applies
12:30 – 5:30 pm CRME Review Course
separate fee applies
1:00 – 4:00 pm Rising Leader Council joint meeting
by invitation to members of all RLCs
1:30 – 4:30 pm Partner Insights Workshops
included in all conference registrations

TUESDAY, JUNE 16, 2026: Commercial Strategy Conference Day 1

8:00 – 9:00 am Partner Showcase & Breakfast
9:00 am – 6:30 pm Keynotes, Breakouts, Partner Showcase, & Reception

WEDNESDAY, JUNE 17, 2026: Commercial Strategy Conference Day 2

8:30 – 9:30 am Partner Showcase & Breakfast
9:30 am – 5:00 pm Keynotes, Breakouts, Partner Showcase, & Reception

THURSDAY, JUNE 18, 2026: Post-Event Roundtables

8:30am – 2:00 pm Executive Roundtables
by invitation

  • Revenue Optimization Executives – Brands
  • Revenue Optimization Executives – Hotel Management Companies
  • Distribution Executives
  • Ownership Commercial Executives