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June 16-17, 2026
San Antonio, Texas, USA
HSMAI’s Commercial Strategy Conference reflects the convergence of marketing, revenue optimization, sales, and distribution into new and evolving commercial strategy organizations inside many hotel companies.
The conference — along with pre- and post-conference workshops, trainings, and roundtables — equips commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.
For 25 years, HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.
Conference Partners
Learn about partnership opportunities and reserve your spot!