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HSMAI Commercial Strategy Week reflects the convergence of sales, marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside hotel companies.

Two major Commercial Strategy events will be back together again in Charlotte, North Carolina, USA:

  • Marketing Strategy Conference | June 25, 2024
  • HSMAI ROC Americas | June 26, 2024

Visit the Co-located Events tab to learn about additional partnership opportunities available in Charlotte in June.

Key Commercial Strategy Week Events:

Monday, June 24 – Chief Digital & Distribution Officer Executive Roundtables

Tuesday, June 25 – Marketing Strategy Conference

Wednesday, June 26 – HSMAI ROC

Thursday, June 27 – Chief Revenue Officer Executive Roundtables

Thursday, June 27 – Ownership Group Commercial Officer Executive Roundtable

Questions? Contact Elise Rhinehart @ elise.rhinehart@hsmai.org.

Demographics

Commercial Strategy Event Demographics

Marketing Strategy Conference attendees are responsible for leading marketing, distribution, and ecommerce for brands, management companies and ownership groups, independent hotels, and resorts. The conference is also of interest to partner companies serving the digital marketing industry, including consultants, technology vendors and companies providing products and services for digital marketing execution and reporting. The 2022 conference held record attendance with 445 attendees. Of the hotel attendees, 75% hailed from the corporate offices of brands, management companies and ownership groups representing 106 unique hotel companies.

Attendees at ROC are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. The 2022 conference had 609 attendees. Of the 2022 hotel attendees, 73% hailed from the corporate offices of brands, management companies and ownership groups. In total, 130 unique hotel companies were represented.

See who attended in Orlando:

2022 Marketing Strategy Conference Attendee Snapshot

2022 ROC Attendee Snapshot

Partnership Tiers

ROC and Marketing Strategy Conference Partnership Tiers

Scroll down to review each partnership tier for the 2023 Commercial Strategy Events – Marketing Strategy Conference and ROC!

PLATINUM PARTNER – limited availability

Benefits:

  • Conference Welcome: 1 Minute promotional/welcome video to attendees displayed from the main stage during a general session
  • Opportunity to provide a customized logo item for distribution at attendee place settings in the general session. Pre-approval from HSMAI is required. The item is produced at the sole-cost of the sponsoring company.
  • Pre- or post-event dedicated E-blast to conference registrants. All content must be approved by HSMAI prior to distribution.
  • Conference registrations for four (4) company representatives (Two day registrations included in two-day commercial package, one day registrations for Marketing Strategy Conference or ROC only partnerships)
  • Premium logo recognition in pre- and post-event marketing
  • Logo placement on print and email marketing
  • Name mention in select press releases
  • Acknowledgment as a “Platinum Partner” on the event website with logo
  • Onsite branding on the sponsor logo loop
  • Logo in printed conference program with 200-word company description included in conference app
  • Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees
  • Premium-placed display counter with fully customized graphic panels, dedicated electricity, and one dedicated wifi connection
  • Pre- and post-event registration lists in Excel format (no email addresses)

Two Day Commercial Strategy Package Cost: $25,000

Marketing Strategy Conference, Tuesday Only Cost: $13,500

ROC, Wednesday Only Cost: $19,500
 

SILVER PARTNER

Benefits:

  • Breakout Session Sponsor: Silver Partners will be positioned as session sponsors with:
    • logo on presentation screen throughout the day in the breakout rooms
    • logo on signage outside the rooms
    • opportunity to provide a piece of collateral to be shared at the Silver Partner Display at conference registration
  • Conference registrations for three (3) company representatives. (Two day registrations included in two-day commercial package, one day registrations for Marketing Strategy Conference or ROC only partnerships)
  • Logo recognition in pre- and post-event marketing
  • Logo placement on print and email marketing
  • Name mention in select press releases
  • Acknowledgment as a “Silver Partner” on the event website with logo
  • Onsite branding on the sponsor logo loop
  • Logo in printed conference program with 150-word company description included in conference app
  • Opportunity to submit company-produced educational content for pre-conference email distribution to all registered attendees
  • Display counter with at least two (2) customized graphic panels and electricity
  • Pre- and post-event registration lists in Excel format (no email addresses)

Two Day Commercial Strategy Package Cost: $17,500

Marketing Strategy Conference, Tuesday Only Cost: $9,500

ROC, Wednesday Only Cost: $12,500
 

BRONZE PARTNER

Benefits:

  • Conference registrations for two (2) company representatives. (Two day registrations included in two-day commercial package, one day registrations for Marketing Strategy Conference or ROC only partnerships)
  • Recognition in select marketing
  • Onsite branding on the sponsor logo loop
  • Acknowledgment as a “Bronze Partner” on the event website
  • Logo in printed conference program and 100-word company description in conference app
  • Display counter with at least one (1) customized graphic panel and electricity
  • Pre- and post-event registration lists in Excel format (no email addresses)

Two Day Commercial Strategy Package Cost: $12,500

Marketing Strategy Conference, Tuesday Only Cost: $6,500

ROC, Wednesday Only Cost: $7,500


 

SUPPORTING PARTNER

Benefits:

  • Conference registration for one (1) company representative. (Two day registration included in two-day commercial package, one day registration for Marketing Strategy Conference or ROC only partnerships)
  • Name recognition in printed conference program and 50-word company description in conference app
  • Designated table space in in partner showcase area
  • Pre- and post-event attendee lists in Excel format (no email addresses)
  • Recognition in select marketing
  • Acknowledgement as a Supporting Partner on the event website

Two Day Commercial Strategy Package Cost: $5,000

Marketing Strategy Conference, Tuesday Only Cost: $3,500

ROC, Wednesday Only Cost: $3,500

Co-located Events

ROC Other Partnership Opportunities

EXECUTIVE ROUNDTABLES

A select thought leadership opportunity – sponsor an executive roundtable for senior leaders of hotel companies

HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face forums. The by-invitation-only executive roundtables in Dallas, TX will host 15-20 senior executives, each responsible for a leading hotel brand or hotel management company’s revenue strategy and execution.

Each roundtable has three exclusive partnership opportunities available to connect with these unique audiences.

Benefits:

  • Opportunity for one (1) company representative to sit for a 20 minute Partner Insights session (10 min case study presentation/10 min discussion with attendees). Discussion topics will be mutually agreed upon with HSMAI, our partners and the Roundtable Planning team
  • Invitation for the interviewee and one (1) other company representative to attend the networking lunch on Wednesday
  • Co-branded content with logo recognition and partner mention in the Roundtable summary providing insights for the industry at large
  • Recognition on signage, and in the onsite guide with company description, representative listing, and logo
  • Opportunity to offer guests a branded gift
  • Pre- and post-event access to full contact information for all attendees (except email)
  1. Brand Chief Revenue Officer Executive Roundtable
    • Partnership Cost – $12,500
  2. Hotel Management Company Chief Revenue Officer Executive Roundtable
    • Partnership Cost – $10,000

 

Chief Revenue Officer Joint Reception and Dinner

Wednesday, September 29, 2021

Up to three exclusive partners have the opportunity to co-host a reception and dinner for the chief revenue officer executive roundtable attendees from both the hotel brands and management companies.

Benefits:

  • Opportunity for up to three (3) company representatives to attend the networking reception and dinner
  • Opportunity for one company representative to greet the group with a 2-3 minute welcome
  • Logo recognition on event signage and printed materials
    • Partnership Cost – $10,000

Conference Partnership Add-ons

ROC À La Carte Opportunities

ENHANCE YOUR VISIBILITY

À la carte opportunities are for committed platinum, silver, and bronze partners only. Unless otherwise noted, all à la carte sponsorships offer:

  • Exclusive visibility associated with the specific partnership
  • Recognition in pre-event marketing, on the event website, and in the printed program
  • Branded signage associated with the sponsorship

Opportunities:

  • Reception Partner (1 available) $7,500  
  • Lunch Partner (1 available) $7,500
  • Breakfast Partner (2 available) $3,000
  • Afternoon Break Partner $3,000
  • Conference Bag Partner (1 available) $2,500 Bag and collateral design subject to prior approval by HSMAI
  • Conference Lanyard Partner $2,500 design subject to prior approval by HSMAI
  • Wireless Internet Partner (1 available) $2,500 
  • Hydration Station Partner $2,500
  • Charging Station Partner (1 available) $2,500
  • Headshot Studio Booth Partner $2,500
  • Pre- or Post-Event E-blast (Limited availability) $2,500 All content must be approved by HSMAI prior to distribution. 

ROC Attendee Scholarship

The HSMAI Conference Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend the Revenue Optimization Conference.

  • Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
  • Pre-event recognition in a press release announcing the program and call for applications
  • Logo recognition on the online application
  • Logo recognition in the printed conference program
  • Opportunity to send each scholarship recipient a personal pre-event congratulatory message

Cost: $7,500

CHDM Review Course – 1 available

Support revenue management and marketing professionals seeking their professional digital marketing certification by sponsoring the Certified Hospitality Digital Marketer (CHDM) Review Course co-located with ROC and held the day prior to the conference.

  • Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Digital Marketing Strategy Conference and ROC
  • Opportunity to welcome attendees (2-3 minutes)
  • Two (2) review course registrations for qualified CHDM candidates (can be used by company employees or given as a scholarship from company)
  • Logo recognition in printed agenda and on-site signage

Cost: $2,500

 

Enhanced Visibility at the Conference – $2,500-$5,000

Do you have a great sponsorship idea? We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities. Let us know – contact Elise, erhinehart@hsmai.org, to create your own custom sponsorship.

Contact

ROC Partnership Contact Us

Interested in learning more about the benefits of being a ROC Partner? Contact:

Elise Rhinehart, CMP

Director of Partnership

Hospitality Sales & Marketing Association International

7918 Jones Branch Drive, Suite 300, McLean, VA  22102

T: 703-506-3297 | F: 703-506-3266 | erhinehart@hsmai.org

Ready to Sign Up? Complete the ROC Partner Commitment Form and return to erhinehart@hsmai.org.