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The Commercial Strategy Conference has evolved from the Marketing Strategy Conference and ROC event. Attendees of this event hail from these two industries. In 2023, over 80% of the 800 attendees attended both days of the conference.
Key Commercial Strategy Conference Events:
Monday, June 24 – Chief Digital & Distribution Officer Executive Roundtables
Tuesday, June 25 – Commercial Strategy Conference (Day 1 of 2)
Wednesday, June 26 – Commercial Strategy Conference (Day 2 of 2)
Thursday, June 27 – Chief Revenue Officer Executive Roundtables
Thursday, June 27 – Ownership Group Commercial Officer Executive Roundtable
Questions? Contact Mark Primuth @ mark.primuth@hsmai.org.
Commercial Strategy Conference: Attendee Demographics
The Commercial Strategy Conference has evolved from the Marketing Strategy Conference and ROC event. Attendees of this event hail from these two industries. In 2023, over 80% of the 800 attendees attended both days of the conference. More information is below.
Marketing attendees are responsible for leading marketing, distribution, and ecommerce for brands, management companies and ownership groups, independent hotels, and resorts. The conference is also of interest to partner companies serving the digital marketing industry, including consultants, technology vendors and companies providing products and services for digital marketing execution and reporting. The 2023 conference held record attendance with 445 attendees. Of the hotel attendees, 75% hailed from the corporate offices of brands, management companies and ownership groups representing 106 unique hotel companies.
Revenue Optimization and Management Attendees are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. This event is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. The 2023 conference had 609 attendees. Of the 2023 hotel attendees, 73% hailed from the corporate offices of brands, management companies and ownership groups. In total, 130 unique hotel companies were represented.
See who attended in Toronto:
2023 Marketing Strategy Conference Attendee Snapshot
2023 ROC Attendee Snapshot
Commercial Strategy Conference Partnership Options
Finalize Your Partner Position
Return your completed commitment form to Mark Primuth, Partnership Coordinator at mark.primuth@hsmai.org
Examples of Display Booths Provided By HSMAI
Partner Benefit Details
Platinum Partner Benefit Details
- 5 Complimentary Conference Registrations
- Platinum Level Partner Display located in premiere location within General Session area (Click to View)
- 1 Minute Promotional Video Played During General Session on Both Days of the Conference
- Option to provide item to attendees which will be placed at each seat in the general session by HSMAI Staff
- Pre or Post Conference E-Blast to Attendees
- Recognition in Select HSMAI Press Releases
- Option to add A La Carte Activations for additional price
- Wi-Fi & Electric Included at Exhibit Displays
- Pre & Post Event Registration Lists (No Email Addresses)
- Logo & Company Profile in Conference App
- Option to share educational content with attendees
- Logo recognition in conference marketing
- On-Site Recognition as a Partner
TOTAL COST: $27,500
Gold Partner Benefit Details (New Tier in 2024!)
- 4 Complimentary Conference Registrations
- Gold Level Partner Display located in prime location within General Session area (Click to View)
- 1 Minute Promotional Video Played During General Session on One Day of the Conference
- Option to provide item to attendees which will be placed at each seat in the general session by HSMAI Staff
- Pre or Post Conference E-Blast to Attendees
- Recognition in Select HSMAI Press Releases
- Option to add A La Carte Activations for additional price
- Wi-Fi & Electric Included at Exhibit Displays
- Pre & Post Event Registration Lists (No Email Addresses)
- Logo & Company Profile in Conference App
- Option to share educational content with attendees
- Logo recognition in conference marketing
- On-Site Recognition as a Partner
TOTAL COST: $19,500
Silver Partner Benefit Details
- 3 Complimentary Conference Registrations
- Silver Level Partner Display located within General Session area (Click to View)
- Option to add A La Carte Activations for additional price
- Wi-Fi & Electric Included at Exhibit Displays
- Pre & Post Event Registration Lists (No Email Addresses)
- Logo & Company Profile in Conference App
- Option to share educational content with attendees
- Logo recognition in conference marketing
- On-Site Recognition as a Partner
TOTAL COST: $15,000
Bronze Partner Benefit Details
- 3 Complimentary Conference Registrations
- Bronze Level Partner Display located within General Session area (Click to View)
- Option to add A La Carte Activations for additional price
- Wi-Fi & Electric Included at Exhibit Displays
- Pre & Post Event Registration Lists (No Email Addresses)
- Logo & Company Profile in Conference App
- Option to share educational content with attendees
- Logo recognition in conference marketing
- On-Site Recognition as a Partner
TOTAL COST: $10,000
Finalize Your Partner Position
Return your completed commitment form to Mark Primuth, Partnership Coordinator at mark.primuth@hsmai.org
To maximize our time with our HSMAI members, HSMAI will be hosting the below events at the same location as the Commercial Strategy Conference
June 24 - Charlotte Convention Center
Revenue Advisory Board Meeting
Event Summary
Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their area of expertise.
Advisory Boards meet in-person once a year to connect with peers for candid, relevant, and actionable conversations.
Board Meeting Partner Exclusive Host
Partnership Benefits:
- Opportunity for up to two (2) company representatives to attend the Council’s meeting.
- Opportunity to welcome the group.
- Recognition with verbal mentions and logo placement on the agenda
- Attendee List
Total Cost: $2,500
Board Meeting Partner Co-Host (Up to 3 Positions Available)
Partnership Benefits:
- Opportunity for one (1) company representative to attend the Council’s meeting.
- Recognition with logo placement on the meeting agenda
Total Cost: $1,000 (Up to 3 Positions Available)
June 24 - Charlotte Convention Center (11a-5pm)
Brand Chief Digital Officer Executive Roundtable Event
Hotel Mgmt. Company Chief Digital Officer Roundtable Event
Chief Distribution Officer Roundtable Event
Event Summary
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
Past executive roundtable series have brought together over 50 unique hotel brands, management companies and ownership groups annually. Companies represented include AccorHotels, Ashford, Atrium Hospitality, Best Western Hotels & Resorts, Choice Hotels International, Commonwealth Hotels, Concord Hospitality Enterprises, Crescent Hotels & Resorts, Drury Hotels, Extended Stay America, First Hospitality Group, Highgate Hotels, Hostmark Hospitality Group, IHG, Interstate Hotels & Resorts, Kimpton Hotel Group, LLC, Marcus Hotels & Resorts, Marriott International, Omni Hotels & Resorts, Preferred Hotel Group, Prism Hotels & Resorts, Radisson Hotel Group, Red Roof Inn, Rosewood Hotels & Resorts, Sonesta, Wyndham Hotels & Resorts and more!
Brand Chief Marketing Officer Roundtable: Partner Insight Position (3 Total Positions Available)
Partnership Benefits:
- Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
- Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
- Recognition on signage, and in the onsite guide with company description, representative
listing, and logo - Pre-and post-event access to attendee lists, with full contact information shared onsite
- Opportunity to offer a branded gift for attendees at each place setting.
Total Cost: $7,500 (3 Total Positions Available)
HMC Chief Marketing Officer Roundtable: Partner Insight Position (3 Total Positions Available)
Partnership Benefits:
- Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
- Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
- Recognition on signage, and in the onsite guide with company description, representative
listing, and logo - Pre-and post-event access to attendee lists, with full contact information shared onsite
- Opportunity to offer a branded gift for attendees at each place setting.
Total Cost: $7,500 (3 Total Positions Available)
Chief Distribution Officer Roundtable: Partner Insight Position (3 Total Positions Available)
Partnership Benefits:
- Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
- Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
- Recognition on signage, and in the onsite guide with company description, representative
listing, and logo - Pre-and post-event access to attendee lists, with full contact information shared onsite
- Opportunity to offer a branded gift for attendees at each place setting.
Total Cost: $4,500 (3 Total Positions Available)
June 26 - Charlotte, North Carolina (5:30-9pm)
Joint Executive Officer Dinner and Networking Event
Event Summary
Attendees of the Brand Chief Revenue Officer, Hotel Mgmt. Company Chief Revenue Officer and Ownership Group Roundtable Events are invited to attend a night of socializing and networking. The dinner event includes a cocktail networking session followed by a three course dinner.
We estimate this event to be attended by 55-60 Executives in the industry.
Joint Executive Dinner & Networking Event: Partner Position (3 Total Positions Available)
Partnership Benefits:
- Up to three (3) company representatives may attend this private dinner and networking event
- 2-3 minute welcoming remarks to the group prior to dinner
- Company recognition in dinner menu and on-site
- Post-event access to full contact information for all attendees
Total Cost: $10,000 (3 Total Positions Available)
June 27 - Charlotte Convention Center (8a-3pm)
Brand Chief Revenue Officer Executive Roundtable Event
Hotel Mgmt. Company Chief Revenue Officer Roundtable Event
Ownership Group Executives Roundtable Event
Event Summary
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
Past executive roundtable series have brought together over 50 unique hotel brands, management companies and ownership groups annually. Companies represented include AccorHotels, Ashford, Atrium Hospitality, Best Western Hotels & Resorts, Choice Hotels International, Commonwealth Hotels, Concord Hospitality Enterprises, Crescent Hotels & Resorts, Drury Hotels, Extended Stay America, First Hospitality Group, Highgate Hotels, Hostmark Hospitality Group, IHG, Interstate Hotels & Resorts, Kimpton Hotel Group, LLC, Marcus Hotels & Resorts, Marriott International, Omni Hotels & Resorts, Preferred Hotel Group, Prism Hotels & Resorts, Radisson Hotel Group, Red Roof Inn, Rosewood Hotels & Resorts, Sonesta, Wyndham Hotels & Resorts and more!
Brand Chief Revenue Officer Roundtable: Partner Insight Position (3 Total Positions Available)
Partnership Benefits:
- Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
- Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
- Recognition on signage, and in the onsite guide with company description, representative
listing, and logo - Pre-and post-event access to attendee lists, with full contact information shared onsite
- Opportunity to offer a branded gift for attendees at each place setting.
Total Cost: $12,500 (3 Total Positions Available)
HMC Chief Revenue Officer Roundtable: Partner Insight Position (3 Total Positions Available)
Partnership Benefits:
- Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
- Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
- Recognition on signage, and in the onsite guide with company description, representative
listing, and logo - Pre-and post-event access to attendee lists, with full contact information shared onsite
- Opportunity to offer a branded gift for attendees at each place setting.
Total Cost: $12,500 (3 Total Positions Available)
Ownership Group Executive Roundtable: Partner Insight Position (3 Total Positions Available)
Partnership Benefits:
- Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
- Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
- Recognition on signage, and in the onsite guide with company description, representative
listing, and logo - Pre-and post-event access to attendee lists, with full contact information shared onsite
- Opportunity to offer a branded gift for attendees at each place setting.
Total Cost: $4,500 (3 Total Positions Available)
Commercial Strategy Conference: À La Carte Opportunities
ENHANCE YOUR VISIBILITY
À la carte opportunities are for committed platinum, silver, and bronze partners only. Unless otherwise noted, all à la carte sponsorships offer:
- Exclusive visibility associated with the specific partnership
- Recognition in pre-event marketing, on the event website, and in the printed program
- Branded signage associated with the sponsorship
Opportunities:
- Reception Partner (1 available) $7,500
- Lunch Partner (1 available) $7,500
- Breakfast Partner (2 available) $3,000
- Afternoon Break Partner $3,000
- Conference Bag Partner (1 available) $2,500 Bag and collateral design subject to prior approval by HSMAI
- Conference Lanyard Partner $2,500 design subject to prior approval by HSMAI
- Wireless Internet Partner (1 available) $2,500
- Hydration Station Partner $2,500
- Charging Station Partner (1 available) $2,500
- Headshot Studio Booth Partner $2,500
- Pre- or Post-Event E-blast (Limited availability) $2,500 All content must be approved by HSMAI prior to distribution.
ROC Attendee Scholarship
The HSMAI Conference Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend the Revenue Optimization Conference.
- Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
- Pre-event recognition in a press release announcing the program and call for applications
- Logo recognition on the online application
- Logo recognition in the printed conference program
- Opportunity to send each scholarship recipient a personal pre-event congratulatory message
Cost: $7,500
CHDM Review Course – 1 available
Support revenue management and marketing professionals seeking their professional digital marketing certification by sponsoring the Certified Hospitality Digital Marketer (CHDM) Review Course co-located with ROC and held the day prior to the conference.
- Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Digital Marketing Strategy Conference and ROC
- Opportunity to welcome attendees (2-3 minutes)
- Two (2) review course registrations for qualified CHDM candidates (can be used by company employees or given as a scholarship from company)
- Logo recognition in printed agenda and on-site signage
Cost: $2,500
Enhanced Visibility at the Conference – $2,500-$5,000
Do you have a great sponsorship idea? We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities. Let us know – contact Elise, erhinehart@hsmai.org, to create your own custom sponsorship.
Contact Us
Interested in learning more about the benefits of being a Commercial Strategy Conference Partner? Contact:
Mark Primuth
Partnership Coordinator
Hospitality Sales & Marketing Association International
1660 International Drive, Suite 600, McLean, VA 22102
T: 571-762-4379 | F: 703-506-3266 | mark.primuth@hsmai.org
Ready to Sign Up? Complete the Commercial Strategy Conference Partner Commitment Form and return to mark.primuth@hsmai.org.