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The Commercial Strategy Conference sold out in 2024 with a total of 860 registered attendees.

This conference is the evolution of HSMAI’s long-running Marketing Strategy Conference and HSMAI ROC, and reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

Attendees hail from all of the commercial disciplines — sales, marketing, revenue optimization, and distribtion — within hotels.

Nearly 60% of attendees are hotel professionals. The balance are partners, faculty, students, and press. in 2024, 84% of the hoteliers were in above-property roles and represented 152 unique hotel brands, management companies, and ownership groups.

The Week at a Glance

Monday, June 16

Executive Roundtables: (Exclusive sessions for senior hotel leaders in these peer groups)
- Digital Marketing Executives
- Distribution Executives
- Revenue Optimization Executives
- Ownership Group Commercial Executives
Pre-Conference Activities:
- Insights Sessions: In-depth discussions to set the stage for the week ahead
- Certification Review Courses: Prepare for professional certification with expert-led reviews

Tuesday, June 17

Commercial Strategy Conference: Day 1
Dive into cutting-edge strategies, innovations, and networking opportunities to drive commercial success.

Wednesday, June 18

Commercial Strategy Conference: Day 2
Continue exploring key topics and building connections to wrap up the conference on a high note.

Questions?

Contact Mat Havrilla, HSMAI Partnership Manager, at mat.havrilla@hsmai.org.

Secure your partnership today!

Partnership Commitment Form

Attendee Demographics

Commercial Strategy Conference: Attendee Demographics

Attendees hail from all of the commercial disciplines — sales, marketing, revenue optimization, and distribtion — within hotels.

Nearly 60% of attendees (860 total in 2024) are hotel professionals. The balance are partners, faculty, students, and press. In 2024, 84% of the hoteliers were in above-property roles and represented 152 unique hotel brands, management companies, and ownership groups.

See who attended in Charlotte:

2024 Commercial Strategy Conference Attendee List

Hotel commercial professionals at brands, management companies, ownership groups, and independent hotels and resorts

Marketing leaders responsible for leading marketing, digital marketing, distribution, and ecommerce
Revenue optimization leaders responsible for leading revenue optimization and pricing
Sales leaders responsible for leading teams and impacting front-line sellers – from corporate leaders who support on-property teams to regional DOS who oversee multiple properties
Distribution leaders responsible for leading distribution strategy, channel management, and partnerships to optimize profitability and performance across all booking channels

This event is also of interest to partner companies serving the commercial disciplines (sales, marketing, revenue optimization, and distribution) including :

consultants
technology vendors
companies providing products and services in execution and reporting

Partnership Pricing & Tiers

Commercial Strategy Conference Partnership Options

Partner Benefit Details

Platinum Partner Benefit Details

5 Complimentary Conference Registrations
Platinum Level Partner Display located in premiere location within General Session area (Click to View)
1 Minute Promotional Video Played During General Session of the Conference
Pre or Post Conference E-Blast to Attendees
Option to provide branded item to attendees
- Item will be placed at each table in the general session by HSMAI Staff
Recognition in Select HSMAI Press Releases
Option to add A La Carte Activations for additional price
Wi-Fi at Exhibit Booth
Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
Logo & Company Profile Showcased in Conference App
Option to Share Educational Content with Attendees
Recognition in Conference Marketing and Website
On-Site Recognition as a Partner

TOTAL COST: $30,000

Gold Partner Benefit Details

4 Complimentary Conference Registrations
Gold Level Partner Display located in prime location within General Session area (Click to View)
1 Minute Promotional Video Played During Concurrent Breakout Sessions of the Conference
Pre or Post Conference E-Blast to Attendees
Option to provide branded item to attendees
- Item will be placed at each table in the general session by HSMAI Staff
Recognition in Select HSMAI Press Releases
Option to add A La Carte Activations for additional price
Wi-Fi at Exhibit Booth
Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
Logo & Company Profile Showcased in Conference App
Option to Share Educational Content with Attendees
Recognition in Conference Marketing and Website
On-Site Recognition as a Partner

TOTAL COST: $20,000

Silver Partner Benefit Details

3 Complimentary Conference Registrations
Silver Level Partner Display located within General Session area (Click to View)
Option to add A La Carte Activations for additional price
Wi-Fi at Exhibit Booth
Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
Logo & Company Profile Showcased in Conference App
Option to Share Educational Content with Attendees
Recognition in Conference Marketing and Website
On-Site Recognition as a Partner

TOTAL INVESTMENT: $15,000

Bronze Partner Benefit Details

2 Complimentary Conference Registrations
Bronze Level Partner Display located within General Session area (Click to View)
Option to add A La Carte Activations for additional price
Wi-Fi at Exhibit Booth
Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
Logo & Company Profile Showcased in Conference App
Option to Share Educational Content with Attendees
Recognition in Conference Marketing and Website
On-Site Recognition as a Partner

TOTAL INVESTMENT: $10,000

Finalize Your Partner Position Today!

Partnership Commitment Form

Examples of Display Booths Provided by HSMAI

Example of Partner Showcase Floorplan Provided by HSMAI

Co-located Events

To maximize our time with our HSMAI members, HSMAI will be hosting the below events at the same location as the Commercial Strategy Conference

June 16, 2025 - Executive Roundtables Event - Indianapolis Convention Center (8a-3p)

Event Summary

A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives.

HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions available on a first come, first served basis.

Attendee Qualifications Companies/Organizations: All Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.

Estimated Attendees: 15-20/per peer group 1 representative allowed per company

Expected Company Attendance:

Aimbridge Hospitality, Best Western Hotels, Choice Hotels, Concord Hospitality, Crestline Hotels & Resorts, Davidson Hospitality Group HHM, Highgate, Hilton, Hyatt, Marriott, Pyramid Global Hospitality, Wyndham and more

*Contact us for list of attendees at our previous events*

Digital Executives (Brand) Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $7,500 (3 Total Positions Available)

Digital Executives (Hotel Mgmt. Company) Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $7,500 (3 Total Positions Available)

Distribution Executives Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $4,500 (3 Total Positions Available)

Revenue Executives (Brand) Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $12,500 (3 Total Positions Available)

Revenue Executives (Hotel Mgmt. Company) Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $12,500 (3 Total Positions Available)

Ownership Group Executives Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $4,500 (3 Total Positions Available)

Executive Roundtable: Partner Commitment Form

View Example Agenda and Presentation Set Up

June 16 - Indianapolis, Indiana (5:30-9pm)
Joint Executive Officer Dinner and Networking Event

Event Summary

Attendees of the Brand Chief Revenue Officer, Hotel Mgmt. Company Chief Revenue Officer and Ownership Group Roundtable Events are invited to attend a night of socializing and networking. The dinner event includes a cocktail networking session followed by a three course dinner.

We estimate this event to be attended by 55-60 Executives in the industry.

Joint Executive Dinner & Networking Event: Partner Position (3 Total Positions Available)

Partnership Benefits:

Up to three (3) company representatives may attend this private dinner and networking event
2-3 minute welcoming remarks to the group prior to dinner
Company recognition in dinner menu and on-site
Post-event access to full contact information for all attendees

Total Cost: $10,000 (3 Total Positions Available)

Executive Dinner: Partner Commitment Form

Conference Partnership Add-ons

Commercial Strategy Conference: À La Carte Partnership Opportunities

ENHANCE YOUR VISIBILITY

À la carte opportunities are for committed preferred, platinum, gold, and silver partners only. Unless otherwise noted, all à la carte sponsorships offer:

Exclusive visibility associated with the specific partnership
Recognition in pre-event marketing, on the event website, and in the printed program
Branded signage associated with the sponsorship

Opportunities for 2025 include the following:

Pre- or Post-Event E-blast | $2,500 | All content must be approved by HSMAI prior to distribution.
Wifi Partner | $5,000
App Partnerships | $2,500 – 10,000
Charging Station Partner | $2,500
Certified Hospitality Digitial Marketer (CHDM) Review Course | $2,500 | See below for details.
Certified Hotel Sales Leader (CHSL) Review Course | $2,500 | See below for details.
Certified Revenue Management Executive (CRME)) Review Course | $2,500 | See below for details.
Conference Attendee Scholarships | $7,500 | See below for details.
SOLD: Conference Lanyard Partner | $2,500 | Design subject to approval by HSMAI.
SOLD: Hydration Station Partner | $2,500
SOLD: Coffee Break Partner | $2,500
SOLD: Headshot Studio Booth Partner | $5,000

Do you have a sponsorship idea? We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities. Let us know. Contact mat.havrilla@hsmai.org to create your own custom sponsorship.

Conference Attendee Scholarships

The HSMAI Conference Attendee Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend HSMAI’s Commercial Strategy Conference.

Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
Pre-event recognition in a press release announcing the program and call for applications
Logo recognition on the online application
Logo recognition in the conference app
Opportunity to send each scholarship recipient a personal pre-event congratulatory message

Review Courses

Support commercial professionals seeking their professional certifications by sponsoring a Review Course co-located with the Commercial Strategy Conference and held the day prior to the conference.

Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Commercial Strategy Conference
Opportunity to welcome attendees (2-3 minutes)
Two (2) registrations for the review course (can be used by company employees or given as a scholarship from company)
Logo recognition in conference app and on-site signage