ShareThe Commercial Strategy Conference: A Landmark Event in the Hospitality Industry
The Commercial Strategy Conference made a powerful impact in 2024, selling out with 860 registered attendees. This highly anticipated event marks the evolution of HSMAI’s long-running Marketing Strategy Conference and HSMAI ROC, reflecting the growing convergence of key commercial functions within the hotel industry.
As the hospitality landscape continues to evolve, the 2025 Commercial Strategy Conference will again bring together a dynamic mix of attendees hailing from all major commercial disciplines – sales, marketing, revenue optimization, distribution, and other critical commercial functions – within hotels.
The Commercial Strategy Conference serves as a premier gathering for those seeking to stay at the forefront of industry trends and best practices, creating a collaborative environment for sharing knowledge, fostering innovation, and advancing the future of commercial strategy in hospitality.
Questions?
Contact Mat Havrilla, HSMAI Partnership Manager, at mat.havrilla@hsmai.org.
Secure your partnership today!
A Diverse and Engaged Attendee Base
The Commercial Strategy Conference attracts professionals from every corner of the hospitality industry. Attendees come from a wide range of commercial disciplines, including sales, marketing, revenue optimization, and distribution.
In 2024, nearly 60% of attendees were hotel professionals, with the remainder consisting of industry partners, faculty, students, and media representatives. An impressive 84% of hotelier attendees held above-property roles, representing a diverse mix of over 150 unique hotel brands, management companies, and ownership groups.
Who Attends?
The conference draws leaders across several key areas in the hospitality industry:
- Hotel Commercial Professionals: From brands, management companies, ownership groups, and independent hotels and resorts.
- Marketing Leaders: Those responsible for leading marketing, digital marketing, distribution, and e-commerce strategies.
- Revenue Optimization Leaders: Professionals who head revenue optimization and pricing strategies.
- Sales Leaders: Senior sales leaders who oversee teams and support front-line sellers, from corporate executives to regional Directors of Sales (DOS) managing multiple properties.
- Distribution Leaders: Experts in leading distribution strategy, channel management, and partnerships to optimize profitability and performance across all booking channels.
Partners and Industry Supporters
In addition to hotel professionals, the conference is highly relevant to companies that serve the commercial disciplines in sales, marketing, revenue optimization, and distribution, including:
- Consultants
- Technology Vendors
- Companies providing products and services for execution and reporting
Partnership Investment Opportunities
Partner Benefit Details
Platinum Partner Benefit Details
- 5 Complimentary Conference Registrations
- Platinum Level Partner Display located in premiere location within General Session area (Click to View)
- 1 Minute Promotional Video Played During General Session of the Conference
- Pre or Post Conference E-Blast to Attendees
- Option to provide branded item to attendees
- Item will be placed at each table in the general session by HSMAI Staff
- Recognition in Select HSMAI Press Releases
- Option to add A La Carte Activations for additional price
- Wi-Fi at Exhibit Booth
- Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
- Logo & Company Profile Showcased in Conference App
- Option to Share Educational Content with Attendees
- Recognition in Conference Marketing and Website
- On-Site Recognition as a Partner
TOTAL COST: $30,000
Gold Partner Benefit Details
- 4 Complimentary Conference Registrations
- Gold Level Partner Display located in prime location within General Session area (Click to View)
- 1 Minute Promotional Video Played During Concurrent Breakout Sessions of the Conference
- Pre or Post Conference E-Blast to Attendees
- Option to provide branded item to attendees
- Item placement for distribution will be at the discretion of HSMAI staff. The location will be a premium, high-visibility position in front of conference attendees based on volume and event flow.
- Recognition in Select HSMAI Press Releases
- Option to add A La Carte Activations for additional price
- Wi-Fi at Exhibit Booth
- Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
- Logo & Company Profile Showcased in Conference App
- Option to Share Educational Content with Attendees
- Recognition in Conference Marketing and Website
- On-Site Recognition as a Partner
TOTAL COST: $20,000
Silver Partner Benefit Details
- 3 Complimentary Conference Registrations
- Silver Level Partner Display located within General Session area (Click to View)
- Option to add A La Carte Activations for additional price
- Wi-Fi at Exhibit Booth
- Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
- Logo & Company Profile Showcased in Conference App
- Option to Share Educational Content with Attendees
- Recognition in Conference Marketing and Website
- On-Site Recognition as a Partner
TOTAL INVESTMENT: $15,000
Bronze Partner Benefit Details
- 2 Complimentary Conference Registrations
- Bronze Level Partner Display located within General Session area (Click to View)
- Option to add A La Carte Activations for additional price
- Wi-Fi at Exhibit Booth
- Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
- Logo & Company Profile Showcased in Conference App
- Option to Share Educational Content with Attendees
- Recognition in Conference Marketing and Website
- On-Site Recognition as a Partner
TOTAL INVESTMENT: $10,000
Finalize Your Partner Position Today!
Maximize Your Experience…
To make the most of our members’ time in Indianapolis, HSMAI is hosting several exclusive events alongside the 2025 Commercial Strategy Conference. These events provide unparalleled opportunities for partners to network, share insights, and connect with senior leaders from hotel companies.
HSMAI Executive Roundtables: A Premier Thought Leadership Opportunity
The HSMAI Executive Roundtables provide a select, by-invitation-only opportunity to connect with C-suite executives from leading hotel brands, management companies, and ownership groups. These exclusive events are designed for senior leaders in sales, marketing, and revenue optimization to collaborate and share insights in an intimate setting.
- Limited Sponsorships: Up to three exclusive partnership positions are available per roundtable on a first-come, first-served basis.
Attendee Qualifications
- Invitation-Only: Invitations are extended based on the individual’s role within their company, considering the company type and the number of hotels in their portfolio.
- Non-transferable Invitations: To maintain the integrity of the roundtable discussions, invitations are non-transferable.
Estimated Hotel Attendance
- Group Size: on average 15-20 executives per roundtable.
- One Representative per Company: Only one representative per hotel company is invited to each roundtable.
Contact us for a list of attendees from our past events
As a partner, your company will receive exclusive benefits, including the opportunity to present insights, gain recognition, and connect with top industry leaders.
HSMAI Executive Roundtable Partnership Benefits
As an HSMAI Executive Roundtable Partner, your company will receive the following exclusive benefits:
- Event Access: Up to two (2) company representatives are invited to attend the opening session, partner insights portion of the agenda, and the social lunch/reception for your respective peer group.
- Presentation Opportunity: One (1) of your two company representatives will have the chance to present unique insights during a 20-minute session (10-minute presentation and 10 minutes for Q&A).
- Recognition: Your company’s name, description, and logo will be displayed on signage and in the onsite guide, along with a listing of your representatives.
- Attendee List Access: Pre- and post-event access to the attendee list, with full contact information provided onsite.
- Branded Gift Opportunity: Optional partner opportunity to offer a branded gift (partner responsible for all production and shipping costs associated).
Note: There are only 3 positions available per roundtable.
Digital Executives
Hotel Brand Digital Executives
Focus: Digital marketing, distribution, and e-commerce executives from leading hotel brands.
Target Audience: Senior executives from top hotel brands focused on digital and distribution strategies.
Total Cost: $7,500
Hotel Management Company Digital Executives
Focus: Digital marketing and distribution executives from hotel management companies.
Target Audience: Senior executives managing digital and distribution strategies in hotel management companies.
Total Cost: $7,500
Distribution Executives
Focus: Executives overseeing distribution strategy and channel management.
Target Audience: Senior leaders in charge of optimizing distribution across hotel portfolios.
Total Cost: $4,500
Revenue Executives
Brand Revenue Executives
Focus: Revenue optimization and pricing executives from hotel brands.
Target Audience: Senior executives managing revenue strategies and pricing for hotel brands.
Total Cost: $12,500
Hotel Management Company Revenue Executives
Focus: Revenue optimization and pricing executives from hotel management companies.
Target Audience: Senior executives leading revenue strategies and pricing for hotel management companies.
Total Cost: $12,500
Ownership Group Executives
Focus: Executives from ownership groups overseeing hotel portfolios.
Target Audience: Senior executives managing hotel portfolios from ownership groups.
Total Cost: $4,500
With only three (3) partnership positions available per session, these exclusive partnership opportunities are in high demand. To confirm availability and discuss partnership opportunities, contact Mat Havrilla, partnership manager, mat.havrilla@hsmai.org.
Commercial Strategy Conference: À La Carte Partnership Opportunities
ENHANCE YOUR VISIBILITY
À la carte opportunities are for committed preferred, platinum, gold, and silver partners only. Unless otherwise noted, all à la carte sponsorships offer:
- Exclusive visibility associated with the specific partnership
- Recognition in pre-event marketing, on the event website, and in the printed program
- Branded signage associated with the sponsorship
Opportunities for 2025 include the following:
- Pre- or Post-Event E-blast | $2,500 | SOLD
- Wifi Partner | $5,000
- App Partnerships | $2,500 – 10,000
- Charging Station Partner | $2,500
- Certified Hospitality Digitial Marketer (CHDM) Review Course | $2,500 | See below for details.
- Certified Hotel Sales Leader (CHSL) Review Course | $2,500 | See below for details.
- Certified Revenue Management Executive (CRME)) Review Course | $2,500 | See below for details.
- Conference Attendee Scholarships | $7,500 | See below for details.
- SOLD: Conference Lanyard Partner | $2,500 | Design subject to approval by HSMAI.
- SOLD: Hydration Station Partner | $2,500
- SOLD: Coffee Break Partner | $2,500
- SOLD: Headshot Studio Booth Partner | $5,000
Do you have a sponsorship idea? We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities. Let us know. Contact mat.havrilla@hsmai.org to create your own custom sponsorship.
Conference Attendee Scholarships
The HSMAI Conference Attendee Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend HSMAI’s Commercial Strategy Conference.
- Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
- Pre-event recognition in a press release announcing the program and call for applications
- Logo recognition on the online application
- Logo recognition in the conference app
- Opportunity to send each scholarship recipient a personal pre-event congratulatory message
Review Courses
Support commercial professionals seeking their professional certifications by sponsoring a Review Course co-located with the Commercial Strategy Conference and held the day prior to the conference.
- Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Commercial Strategy Conference
- Opportunity to welcome attendees (2-3 minutes)
- Two (2) registrations for the review course (can be used by company employees or given as a scholarship from company)
- Logo recognition in conference app and on-site signage
Week at a Glance
Monday, June 16
- Executive Roundtables: (Exclusive sessions for senior hotel leaders in these peer groups)
- Digital Marketing Executives
- Distribution Executives
- Revenue Optimization Executives
- Ownership Group Commercial Executives
- Pre-Conference Activities:
- Insights Sessions: In-depth discussions to set the stage for the week ahead
- Certification Review Courses: Prepare for professional certification with expert-led reviews
Tuesday, June 17
- Commercial Strategy Conference: Day 1
Dive into cutting-edge strategies, innovations, and networking opportunities to drive commercial success.
Wednesday, June 18
- Commercial Strategy Conference: Day 2
Continue exploring key topics and building connections to wrap up the conference on a high note.
Examples of Display Booths Provided by HSMAI
Example of Partner Showcase Floorplan Provided by HSMAI
Contact Us
To become a partner for the HSMAI Commercial Strategy Conference, please contact Mat Havrilla, HSMAI Partnership Manager, at mat.havrilla@hsmai.org or (703) 556-7167.