ShareThe Commercial Strategy Conference: A Marquis Event in the Hospitality Industry
The Commercial Strategy Conference made a powerful impact in 2025, with over 950 registered attendees. This highly anticipated event is the evolution of two of HSMAI’s most popular events – the Marketing Strategy Conference and HSMAI ROC. HSMAI’s Commercial Strategy Conference reflects the growing convergence of key commercial functions within the hotel industry.
As the hospitality landscape continues to evolve, the 2026 Commercial Strategy Conference will again bring together a dynamic mix of attendees hailing from all major commercial disciplines – sales, marketing, revenue optimization, distribution, and other critical commercial functions – within hotels.
The Commercial Strategy Conference serves as a premier gathering for those seeking to stay at the forefront of industry trends and best practices, creating a collaborative environment for sharing knowledge, fostering innovation, and advancing the future of commercial strategy in hospitality.
Questions?
Contact HSMAI’s Partnership Department – partnership@hsmai.org.
A Diverse and Engaged Attendee Base
The Commercial Strategy Conference attracts professionals from every corner of the hospitality industry. Attendees come from a wide range of commercial disciplines, including sales, marketing, revenue optimization, and distribution.
In 2025, nearly 60% of attendees were hotel professionals, with the remainder consisting of industry partners, faculty, students, and media representatives. An impressive 84% of hotelier attendees held above-property roles, representing a diverse mix of over 150 unique hotel brands, management companies, and ownership groups.
Who Attends?
The conference draws leaders across several key areas in the hospitality industry:
- Hotel Commercial Professionals: From brands, management companies, ownership groups, and independent hotels and resorts.
- Marketing Leaders: Those responsible for leading marketing, digital marketing, distribution, and e-commerce strategies.
- Revenue Optimization Leaders: Professionals who head revenue optimization and pricing strategies.
- Sales Leaders: Senior sales leaders who oversee teams and support front-line sellers, from corporate executives to regional Directors of Sales (DOS) managing multiple properties.
- Distribution Leaders: Experts in leading distribution strategy, channel management, and partnerships to optimize profitability and performance across all booking channels.
Partners and Industry Supporters
In addition to hotel professionals, the conference is highly relevant to companies that serve the commercial disciplines in sales, marketing, revenue optimization, and distribution, including:
- Consultants
- Technology Vendors
- Companies providing products and services for execution and reporting
Examples of Display Booths Provided by HSMAI
Example of Partner Showcase Floorplan Provided by HSMAI
Contact Us
To become a partner for the HSMAI Commercial Strategy Conference, please contact Mat Havrilla, HSMAI Partnership Manager, at mat.havrilla@hsmai.org or (703) 556-7167.