HSMAI’s Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

The conference — and pre- and post-conference workshops, trainings, and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.

In 2024, the Commercial Strategy Conference will be at the Charlotte Convention Center in Charlotte, North Carolina:

  • Main conference days | June 25-26
  • Pre-conference workshops, trainings, and roundtables | June 24
  • Post-conference workshops, trainings, and roundtables | June 27

REGISTRATION IS NOW CLOSED AS WE HAVE REACHED CAPACITY AT 860 ATTENDEES.

If you would like to be placed on a waitlist should registration become available, please email mandie.hart@hsmai.org.

For more than 20 years, HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.

Conference Partners

Learn about partnership opportunities here and reserve your spot!

2024 Preferred Partner

What You Can Expect