HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

Commercial Strategy Week events are LEADING THE WAY, and preparing you to do the same as you anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

In 2023, two of HSMAI’s commercial strategy events will be back together again in Toronto:

  • Marketing Strategy Conference | June 27
  • HSMAI ROC Americas | June 28

For 20 years, HSMAI has been bringing industry professionals together for marketing and revenue optimization conferences, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.

Register by May 24 for Early-Rate Discount

Conference Partners

Learn about 2023 partnership opportunities here and reserve your spot!


What You Can Expect