Education Sessions

The education during Commercial Strategy Week will prepare attendees to fuel their company’s rebound, elevate their leadership and business acumen (and that of their teams), anticipate and respond to headwinds, and drive profit throughout the customer journey.

You’ll leave with actionable insights and thought-provoking ideas to guide your strategies – all aimed at fueling your company’s recovery.

Attendees receive credit for 8 hours of continuing education for CRME and CHDM certification and re-certification. Additional hours can be earned by participating in certification review courses and Partner Insight Workshops.

Tuesday, June 27, 2023

Details coming soon!

The Lightning Round: Insights Worth Sharing

It’s an HSMAI tradition: Marketing executives will share their interesting ideas and case studies for driving revenue and profit.

In 6 minutes & 40 seconds, each will share best practices with practical takeaways that you can use to sharpen every-day skills and boost property performance, or strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the marketing discipline.

We’ll get “Lightning Bolts” from:

  • TBA

Awards Celebration
The awards celebration will shine the spotlight on the incredible talent and accomplishments of marketing leaders.

Tuesday, June 27, 2023

12 breakout sessions over the course of the day will address the most important issues facing marketing leaders.

Details coming soon!

Wednesday, June 28, 2023

Details coming soon!

Awards Celebration
The awards celebration will shine the spotlight on the incredible talent and accomplishments of revenue optimization leaders.

The “Of the Year” awards are co-presented with Expedia Group.

Wednesday, June 28, 2023

12 breakout sessions over the course of the day will address the most important issues facing revenue leaders.

Details coming soon!

Monday, June 26 | 12:30 4:30 pm

These half-day workshops review the key components of the Certified Hospitality Digital Marketer (CHDM) certification or Certified Revenue Management Executive (CRME) certification materials, and are a helpful final “cram session” before you take the exam. Participants have the opportunity to take the CHDM or CRME exam on site immediately following the review course if they have submitted their application in advance.

Both courses are the day before the HSMAI Marketing Strategy Conference, and 2 days before HSMAI ROC. Space is limited, and an additional registration fee is required.

CHDM Review Course | 12:30 – 4:30 pm

Learn more about this course — and how to be approved to take the exam on site.

Reserve your seat when you register for either the Marketing Strategy Conference or HSMAI ROC. Or register for just this program.

Facilitated by Holly Zoba, CHDM, Principal, Scout Simply, and past chair of HSMAI’s Marketing Advisory Board

CRME Review Course | 12:30 – 5:30 pm

Learn more about this course — and how to be approved to take the exam on site.

Reserve your seat when you register for either the Marketing Strategy Conference or HSMAI ROC. Or, register for just this program.

Facilitated by Tim Wiersma, CRME, Principal, Revenue Generation, and past chair of HSMAI’s Revenue Optimization Advisory Board

Monday, June 26 | 1:30 – 4:30 pm

Partner Insights Workshops are 55-minute sessions designed to help you make the most of your travel to Toronto. They offer an extra 1/2 day of learning brought to you by HSMAI’s partners. Each session is designed and delivered by the designated sponsoring company.

Reserve your seat when you register for either the Marketing Strategy Conference or HSMAI ROC. Or, register for just this program.

1:30 – 2:25 pm

  1. Details coming soon!
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2:30 – 3:25 pm

  1. Details coming soon!
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3:30 4:25 pm 

  1. Details coming soon!
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Partner Insights Partners