Special Events


HSMAI Bookstore | Tuesday, 6/27 & Wednesday, 6/28 | All Day

Limited quantities of keynote speakers’ books and HSMAI’s certification study guides are available in Toronto. Get yours early for very special pricing!

HSMAI Helps | Tuesday, 6/27 & Wednesday, 6/28 | All Day

Bring your sneakers that still have a little life in them…and help HSMAI keep them out of landfills and help us create opportunities for people in need. In partnership with Sneaker Impact, for every sneaker collected we will donate $1 to Shoes That Fit to help others accelerate their lives.


Accelerate Your Day ROC ‘n’ Run/Walk | Tuesday, 6/27 @ 6:15 am, Wednesday, 6/28 @ 6:15 am, & Thursday, 6/29 @ 6:30 am

Accelerate your week and your heart rate while getting to know other attendees! Offered Tuesday, Wednesday, and Thursday mornings, the guided routes will give you 30 minutes of easy and enjoyable running or walking (no running will be faster than conversational pace). Each group is limited to the first 30 people who sign up.

We’ll go (rain or shine) at a relaxed pace (approximately 4 miles for runners and 2 miles for walkers).

Check for on-site opportunities to sign up at the HSMAI registration desk.

Partner Showcase | Tuesday, 6/27 and Wednesday, 6/28 | All Day

Visit HSMAI’s partners to learn how their products & services can help you and your business thrive. As a bonus, many are giving away some great prizes at the end of the day.

Reconnection Reception  | Tuesday, 6/27 | 5:15 – 6:45 pm

Reconnect with old friends, and make some new ones as we wrap up the Marketing Strategy Conference and kickoff HSMAI ROC. It’s included in all conference registrations!


Faculty Roundtable | Tuesday, 6/27 | 12:00 – 5:00 pm

This roundtable is for full-time hospitality program faculty members who are seeking to bolster their curriculum and enhance the learning experience for students (both in and out of the classroom).

The agenda will center on the exchange of best practices – for courses, assessment, supporting materials/ technology, industry engagement, and more – with like-minded faculty, as well as sales, marketing, and revenue optimization leaders from a variety of hotel companies.

PRE-REGISTRATION IS REQUIRED: Interested in attending but did not receive an invitation? Please let Renee Blessing know at renee.blessing@hsmai.org.

Women in Travel THRIVE @ HSMAI | Monday, June 26 | 4:00 – 7:00 pm

Women in Travel THRIVE has traditionally hosted “THRIVE Day of Impact” virtually. In 2023 we are meeting in-person for the first time ever in conjunction with HSMAI’s Commercial Strategy Week! Please join us at the InterContinental Toronto Centre for a 90-minutes program followed by a reception. Registration is free to all HSMAI & HITEC attendees. Learn more and register: https://womenintravelthrive.com