HSMAI’s Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — reflects the convergence of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

The conference — and pre- and post-conference workshops, trainings, and roundtables — will prepare you to lead the way as you anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

In 2024, the Commercial Strategy Conference will be at the Charlotte Convention Center in Charlotte, North Carolina:

  • Main conference days | June 25-26
  • Pre-conference workshops, trainings, and roundtables | June 24
  • Post-conference workshops, trainings, and roundtables | June 27

For more than 20 years, HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.

Conference Partners

Learn about partnership opportunities here and reserve your spot!

2024 Preferred Partner

What You Can Expect