Speakers

Anil Aggarwal is the CEO of Milestone, Inc. Milestone drives online customer acquisition with its digital experience platform and managed services. Milestone works several major hotel chains and management groups to drive traffic and revenue from digital. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities. Anil brings an extensive background in management and technology marketing to Milestone, and has transformed the company into a digital marketing powerhouse. A recent survey of 167,000 Silicon Valley CEOs by Owler Inc, recognized Anil as one of the top 1,000 CEOs in Silicon Valley. Anil has written several articles and technology white papers related to ecommerce strategies and co-authored the book “From Hotels to HTMLs.” Anil was named one of the top 25 extraordinary minds in the hospitality space by HSMAI.

Chris Anderson is RM and Analytics professional with 25 plus experience in the teaching, research and innovative application of travel analytics to a broad spectrum of service industries. He is Professor at Cornell's SC Johnson College of business and active with numerous firms and industry organizations in the advancement of RM.

Jeff Beck is an Associate Professor in The School of Hospitality Business at Michigan State University, where he teaches courses in revenue management, sales, and marketing. His research interests include revenue management, sales management, and ethics in hospitality. Jeff is a Past President of the International Council of Hotel, Restaurant, and Institutional Educators (ICHRIE). In 2015, Dr. Beck was recognized as the Stephenson Fletcher awardee for his contributions to the advancement of hospitality and tourism education. He has extensive experience in the hospitality industry, including 10 years with Marriott Lodging. He earned his bachelor’s degree in marketing from the Kelley School of Business at Indiana University, his master’s, and doctoral degrees from Purdue University.

Mauri Berry is an award-winning, crisis-proven, dynamic marketing leader with 20+ years success in executing innovative marketing and digital strategies across all hotel categories. Her expertise in omni-channel marketing strategy, planning & execution is proven to drive topline performance and increase market share. Mauri currently serves as the Vice President of Digital Marketing at Remington Hotels. She has held other digital marketing leadership positions at Marriott International, Peachtree Hotel Group, and KSL Resorts.

A leader in travel and hospitality with over 15 years of experience defining strategies and leading international sales and marketing teams. Building on her experience working for brands such as BCV a Rategain Company, Maritim Hotels, Value Retail, PortAventura, Microsoft and AC Hotels by Marriott.

Originally from Spain, Mercedes Blanco relocated to Miami in 2014 to bring her international business acumen to the U.S. travel industry. With two bachelor’s degrees, two master’s degrees and professional education from IE Business School and Harvard University under her belt, Mercedes brings a high-level of intellect and industry experience to her role at The Hotels Network. Additionally, as one of the founding members of Women in Travel Thrive, Mercedes is actively shaping a brighter future for women in the travel industry.

Mercedes is a powerful force in the workplace and uses her positive attitude and tireless energy to encourage others to work hard and succeed. In her free time, Mercedes likes to hike, practice pilates and travel around the world.

Nelson Boyce is a Managing Director at Google, leading travel industry advertising and marketing relationships in the central and eastern US. Prior to that, he was the Director of Agency Business Development at Google, overseeing the relationship with Publicis Groupe, a global advertising and communications company.

Prior to Google, Nelson was the Senior Vice President of East Coast Media Sales for BET Networks a division of Viacom Media Networks. In this role, Nelson was responsible for driving linear and digital ad sales revenue. Aside from creating and maintaining a high level of agency and client relationships, Nelson played an important role in the execution of sales strategy and process for the division.

Prior to that, Nelson was the Senior Vice President of Ad Sales Strategy and Marketing at Nickelodeon. He was responsible for supporting senior management in the development of short term and long-range sales strategy and plans, analyzing and developing opportunities for successful new lines of business and representing ad sales in business analyses, deal-making and planning to ensure the division’s continued growth.

Nelson had a number of other roles at Nickelodeon, including Senior Vice President of Digital Ad Sales, and Head of sales for TeenNick, Nickelodeon’s teen-targeted network.

Before coming to Nickelodeon, Nelson spent many years at VIBE, Blaze, Honey and Heart & Soul magazines.

Before switching to media, Nelson was a financial analyst with PaineWebber (now UBS) in their Mergers and Acquisitions group.

Nelson sits on the board of the IRTS Foundation (International Radio & Television Society), HSMAI (Hospitality Sales and Marketing Association International), WTTC (World Travel and Tourism Council) Big Brothers Big Sisters of Metro Atlanta, and is a member of BLAG (Black Leadership Advisory Group) and the Exec Sponsor of the Atlanta Black Googler Network Chapter at Google. A graduate of Harvard University, Nelson lives in Atlanta, GA with his wife and son.

Libbi Carlson is a seasoned revenue strategist with over 20 years of experience with multiple brands, markets and hotels. In her current position as Vice President of Revenue Strategy for Remington Hotels, she is responsible for leading total hotel revenue strategy for a portfolio of Hilton and Marriott hotels. Prior to joining Remington, Libbi most recently worked with PM Hotel Group as Corporate Director of Revenue Management at PM Hotel Group and with Interstate Hotels and Resorts as Regional Director of Revenue Management. Additionally, she worked with Alliance Hospitality as Regional Manager of Revenue Strategy. Libbi started her hotel career with Hilton Reservations Worldwide and then worked for multiple properties across the country including Hilton Pasadena, Hilton Clearwater Beach, Hilton Cocoa Beach, Embassy Suites of Washington DC, The Waldorf=Astoria and Hilton New York. Libbi holds a B.A. in Theatre Management and Design from the University of Texas at Austin. She completed her HSMAI CRME certification in 2014. She is currently a member of the Dallas/Fort Worth chapter of HSMAI.

As PM Hotel Group’s Senior Vice President of Sales & Marketing, Lovell Casiero is responsible for leading and executing the organization’s commercial sales and marketing strategies. Lovell Casiero joined PM Hotel Group in 2019, after 5 successful years of independent consulting for hospitality and non-profits. Over the course of her career, Lovell has worked with Interstate Hotels & Resorts, Merritt Hospitality and Crescent Hotels & Resorts. Today, Lovell sits on the OAC for the DoubleTree Brand and serves on the Marriott Sales & Marketing Advisory Board, PM Hotel Group Board of Directors, and the HSMAI Foundation Board.

Priya Chandnani serves as Vice President, Revenue Strategy for Pyramid Global Hospitality. Priya leads revenue strategy and distribution for the luxury and lifestyle division and is passionate about profit centric revenue management principles, emerging distribution platforms and talent development. For the past 20 years, Priya has been active in hospitality sales and revenue management for major brands within the industry, most recently serving as vice president of revenue management and distribution for Trump Hotels, where she was responsible for hotel revenue goals and profitability.

Priya is a graduate of New York University, where she earned a master’s degree in Hospitality with a concentration in Revenue Management. Living in Basking Ridge, New Jersey with her husband and two kids, she likes cooking and practicing yoga.

Olena Ciftci, MS, CHIA, is a Ph.D. candidate and instructor in the Department of Nutrition and Hospitality Management at the University of Mississippi. Her research interest is in information technologies in the hospitality industry, revenue management, consumer behavior, and research methods. Olena is the author of articles in academic journals, including the International Journal of Hospitality Management and Cornell Hospitality Quarterly, publications in professional journals, and two book chapters. She presented her research at international academic conferences. Olena serves as an Editorial Assistant at the Journal of Hospitality and Tourism Technology and a reviewer for five highly ranked academic journals in hospitality and tourism.

Dave Collier is the Chief Revenue Officer for OTA Insight. Dave works closely with all of the company’s revenue generating functions to ensure that OTA Insight is well positioned to bring the best BI, Pricing and Market intelligence solutions to all hoteliers globally. Prior to his current position Dave served as the General Manager of the Americas for three years. Before joining OTA Insight Dave was the Vice President of Sales and General Manager at Thanx, where he played a key role in launching and rapidly scaling the hospitality and retail data analytics provider. Prior to Thanx, Dave held a number of senior executive roles at HotSchedules and Oracle Corporation. In his roles, he gained experience in leading global sales activities and training and developing sales teams across regions.

Christina Davis is the Vice President of Media & Analytics at Tambourine, a digital marketing technology company serving hotels, resorts, and tourism destinations. Christina spearheads operations and strategy for the company’s segment-based media solutions. She has been with Tambourine for nine years, having previously served as Senior Director of Media Operations, Senior Account Executive, and Director of Onboarding.

Andrea DeLeon is a proven digital marketing leader and e-commerce strategist with a passion for blending creativity with analytics. Over the past 20+ years at Omni Hotels & Resorts she’s worked on multiple website redesigns, developed content strategies and has led customer acquisition strategies for the brand. She is currently responsible for driving revenue for the brand’s portfolio through digital media channels.

Throughout Greg Duff’s 25+ year career working exclusively in the hospitality industry, he has dedicated himself to helping clients solve the range of “back of house” legal issues associated with owning and operating a modern hospitality operation – from advising on the myriad of issues associated with distribution and online travel to navigating the complex relationships among owners, operators, regulators and vendors/suppliers. Greg is Principal for Foster Garvey PC.

As Director of Digital for Inntopia, Brian Elliott leans on over 15 years of marketing experiences with brands like Wyndham, Steamboat Resort, and USA Pro Cycling to help guide the digital strategies of some of the most recognized brands in ski, golf, and hospitality. Brian is known for being able to look across channels to integrate campaigns and strategies that deliver automated, targeted guest experiences. When he’s not helping brands keep up with marketing and technology trends, Brian can be found running and biking the trails around his home in Steamboat Springs, Colorado.

Dan Fernandez oversees Concord Hospitality’s digital marketing department, guiding and supporting Concord’s position as a leader in hospitality digital marketing. Prior to Concord Dan was a key contributor at Cendyn, a leading hospitality marketing and data firm, where he spent 8 years leading their digital marketing division which included Cendyn’s strategy, SEO, SEM, social media, advertising operations, and digital marketing business development departments. During this time he supported the digital marketing strategy for over 100 independent properties such as Hotel Del Coronado, The Broadmoor, The Breakers and Fontainebleau; and property management companies White Lodging, Sage and Interstate; where he developed digital marketing strategies for Marriott, Hyatt, Hilton and IHG properties. Prior to Cendyn he was with the digital division at Omnicom’s Zimmerman Advertising working on the Atlantis Paradise Island account. He holds a Bachelor of Business Administration in Management and Marketing from Florida Atlantic University.

Anja Fiedler is a Revenue Management expert with 20+ years of experience in the field. She leverages her operational background in the Rooms Division to maintain a balanced approach between Revenue Management initiatives and strategies, while keeping impact on guest service and opportunities for team member training in the line of sight.

In her current role as Executive Director of Revenue Management Integration for Accor North and Central Americas, she is focused on providing a streamlined and efficient onboarding process for acquired and opening hotels. She also maintains overview of 15 City Center and Resort hotels in US, Caribbean and Latin America where she cultivates the Revenue Management Culture and actively supports the hotels pricing strategies. She leads the strategic refinement of the company’s Revenue Management toolkit, and often collaborates on solutions for RM specific system integration. She supports total hotel revenue management by supporting Restaurant RM and Spa RM initiatives in her hotels, extending the reach of the company’s revenue management support to revenue streams beyond the traditional rooms revenue management.

Anja joined the Accor NCA Corporate office via Swissôtel New York and later Swissôtel Chicago, after working for InterContinental Hotels and Resorts in Berlin and New York City. She is a Certified Revenue Management Executive and holds a degree in Hospitality Management from Emil Fischer Staatliche Fachschule Berlin, Germany.

Dawn Gallagher is an accomplished hotel and resort revenue generation expert with nearly three decades of developing and executing sales plans and critical paths; increasing revenue generation and growth; creation of national sales team; and management of both brand and independent hotels. As Chief Commercial Officer, Dawn oversees all Crescent Sales, Marketing, Public Relations, Revenue and Digital Strategies and plays a major role in the overall direction and strategic initiatives of the company.

Prior to joining Crescent Hotels and Resorts, Dawn served as the Senior Vice President of Sales & Marketing at Interstate Hotels where she was responsible for all Sales, Marketing and Revenue for all independent hotels in NYC, Interstate owned assets, as well as other priority projects.

Dawn has distinguished Crescent as an award-winning management firm with a powerful sales culture. She has strategically enhanced the Crescent Global Sales Team and network and strengthened processes in sales training and transitions to increase revenues quicker and more successfully. With her leadership and significant knowledge of the hospitality industry, she is also credited for enhancing the digital team and shaping Latitudes: Lifestyles by Crescent, a division of Crescent Hotels & Resorts focusing on the unique needs of independent and boutique hotels.

Dawn is based in Virginia, from where she oversees her team of experts and the Crescent portfolio that spreads across the entire US, Canada, and, most recently, Hawaii.

Jeff Garber recently took on the new role of Revenue Systems Transformation at IHG , working in close partnership across many groups within the company to drive significant change across the revenue management ecosystem.

With nearly 30 years of service at IHG, Jeff was most recently VP of Commercial Data, Analytics & Insights, supporting the analytic needs for commercial & revenue management, distribution and global sales. Previously, he served as VP, Product Management for Revenue Systems and played an important role on the Business Design team as we rolled out IHG Concerto across the business.

He has broad global experience, having served IHG in various commercial roles across the US, UK, Singapore and the Philippines.

Jeff is currently based in Atlanta, where he currently resides with his wife and two children.

Isaac Gerstenzang has served as Atlantis Paradise Island’s Vice President of Digital Marketing & CRM since December 2020. He brings 25 years of experience to his role with global marketing, CRM, e-commerce, and digital marketing in the hospitality and retail industries. At Atlantis Paradise Island, he is responsible for the digital marketing, media planning, CRM and web strategies, as well as campaign planning and building out the customer journey in close collaboration with the revenue and IT teams.

Prior to Atlantis, Gerstenzang was the Director of Marketing Planning and Operations at Minor Hotels in Bangkok, Thailand, working with brands such as Anantara Hotels and Avani Hotels. He also spent ten years at Two Roads Hospitality working in e-commerce, website and content strategy. Gerstenzang previously led marketing and CRM initiatives for the New York Palace Hotel, Oliver Winery, and Chevys Fresh Mex Restaurants.

Gerstenzang earned an MBA from Syracuse University and has been a member of the HSMAI Marketing Advisory Board for over 10 years. He was the recipient of the 2016 HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization, awarded the 2017 inaugural HSMAI Chair’s Leadership Award, and is a Certified Hospitality Digital Marketer and a Certified Revenue Management Executive.

Linda Gulrajani is Vice President of Revenue Strategy and Distribution for Marcus Hotels & Resorts. She is responsible for leading the development and implementation of revenue management and distribution activities and strategies for all hotels in the company’s portfolio. In addition, she also oversees the Marcus Reservations and Customer Care Center which takes reservations call for both the Marcus portfolio as well as external hotel customers.

She joined Marcus Hotels & Resorts in 2009 as Regional Director of Revenue Strategy. Prior to joining Marcus Hotels & Resorts, she served in a variety of revenue management and sales roles at hospitality companies including TravelCLICK, Walt Disney World, Marriott, Starwood Hotels & Resorts and Loews Hotels.

Stephen Hambleton has worked at IDeaS for 9 years and leads Product Management for our advanced Revenue Management solutions – specializing in Predictive Analytics and Integration capabilities. Prior to joining IDeaS Stephen worked in Revenue Management and Hospitality Technology roles. Stephen supports IDeaS’ clients through forming strategic partnerships, to deliver roadmap alignment and co-creation of end-to-end integrated predictive analytics solutions that support optimal profit performance for accommodation providers.

Stephen has a passion for the alignment of data used in predictive analytics solutions, in an integrated environment to solve business problems. He loves to have his ‘brain picked’ on projects of all types in these spheres!

Lyon Hardgrave is the CEO of Pinktada, which he co-founded in October 2020. Prior to that, he was a founder of VAKT, the largest blockchain startup in the energy space. He led fundraising with 14 companies, including Shell, Saudi Aramco, and Reliance, raising a total over $35mm at a valuation near $100mm. Prior to that, Lyon was a Director at Glencore, overseeing trading risk and data. Lyon authored commodities regulation for the NY Federal Reserve. He also spent a decade as a commodity derivatives trader with UBS, SocGen, and Hartree. He has been a featured speaker at many conferences, including OPEC’s Technology Conference in 2019 & 2020. Lyon has a BS in engineering from Rice University and an MBA from Wharton.

A 20+ year veteran of the hospitality industry, Chris Hardy has served in leadership roles at hotel, regional and corporate levels with ownership groups and global brands including Hilton, Marriott, and Wyndham. He believes training, professional development, mentorship and collaboration are cornerstones to success. In addition to his current role at Parks Hospitality Group, Chris is a member of the HSMAI Sales Advisory Board and an Adjunct Instructor at Wake Tech Community College in Raleigh, NC. He earned Bachelor of Science in Hospitality Management from Keuka College.

Betsy Haubert has over 15 years of digital marketing experience, specializing in hospitality, travel and retail. In her current role as Director, MDS Customer Engagement, Betsy oversees business development, client support and key accounts for Marriott Digital Services (MDS), Marriott’s in-house digital marketing agency.

Prior to joining MDS in 2017, Betsy held leadership roles at MICROS eCommerce and Milestone Internet Marketing. She has managed account management teams and led projects that span the full range of digital marketing, from branding and reputational management to website design.

She lives outside of Detroit, Michigan with her husband Aaron and two kids, Libby and Jack. Outside of work, she enjoys fishing and playing tennis.

Jennifer Hill’s specialty is revenue management, using a profit-based model of successful collaboration with all commercial disciplines to achieve optimal performance. In her role as Vice President of Commercial Strategy at Kalibri Labs, she relies on this experience to help clients identify and solve strategic business priorities. Jennifer partners with clients to tailor plans for adoption and the effective utilization of Kalibri Labs products to optimize revenue and profit generation capabilities. In 2017, HSMAI recognized Jennifer as one of the Top 25 Minds in Sales, Marketing, and Revenue Optimization, and awarded her the Revenue Management Professional of the Year award in 2014.

Claudia Infante is a consummate hospitality professional with a career that spans 25 years. Her field experience ranges from technology, reservations, e-distribution, revenue management, operations, digital marketing and data management. Her executive management and branding experience from a 10-year role with Hard Rock International where she opened and oversaw revenue and data strategy for 26 hotels around the world. In her 4 year role as Sr. Vice President of Revenue Strategy for Margaritaville, she oversees all revenue, data, technology and loyalty initiatives for the brand.

Claudia has extensive experience in the creation and deployment of programs that enhance the revenue capture and data processing power of the organization with staggering results. Claudia speaks regularly about data management and innovation in annual conferences.

An international keynote speaker, Debra Jasper has given keynotes to thousands of people in more than a dozen countries, from Australia and Ukraine to Dubai. Named one of the top “Winning Women” entrepreneurs in North America by Ernst & Young, Debra and her firm work with leaders and advisors across Fortune 100 firms, and specialize in working with leaders in hospitality, healthcare, and finance. Debra is also a fellow in the John Glenn College of Public Affairs at Ohio State University, where she teaches graduate courses in Managing in a Hybrid World.

John Jimenez is vice president of eCommerce at Noble Investment.

Before joining Noble in 2012, he held roles at Pyramid Hotel Group and Interstate Hotels & Resorts. He has 16 years of hospitality industry experience.

Mr. Jimenez earned a BS in Biblical Studies from Moody Bible Institute and an MBA from Augsburg College. He is a current board member of Hospitality Sales and Marketing Association International and Marriott’s Digital Franchise Advisory Board.

Lori Kiel is the Chief Commercial Officer for the Kessler Collection and has over 30 years of experience in the Hospitality Industry. Lori has held many roles on property and in operations during the first 20 years of her career while always maintaining a role in revenue management. Ultimately Lori’s passion is in top-line strategy and leading a team of Sales, Marketing, and Revenue professionals to exceed the company’s goals. She has a proven track record of increasing profitability through ADR strategy based on property valuation. Lori sits on numerous advisory boards both with brands and industry associations providing expertise and perspective to move the hospitality industry forward.

Michael Klein is an accomplished hospitality revenue strategy & analytics professional with over fifteen years of experience at major chains, including his current role as Global Vice President of Revenue Management at Hyatt Hotels Corporation. He oversees global revenue strategy, advanced analytics & revenue management systems.

Previously, Michael held revenue optimization & analytics roles with MGM Resorts International, Starwood Hotels & Resorts, Hilton Hotels & Resorts & Fairmont Hotels & Resorts. Michael also worked as a strategy consultant for Duetto, makers of cloud-based hotel revenue management software and revenue strategy solutions.

Michael holds a BA in Hotel Administration from the University of Nevada – Las Vegas.

Karen Laos is a leadership coach equipping women to stand out with confidence. She champions female business leaders to own their value and find their voice so they can be seen and heard. She also works with teams to create cultures of trust and function at their best.

She has coached leaders at Facebook, Google, Netflix, Yahoo!, Sony, Microsoft, Fidelity, Charles Schwab, Trip Advisor, Bacardi, Levi, and more. Karen was HR Director for Gensler Architecture, trained teams at Gap Inc, Wells Fargo, and taught Organizational Development at the Fashion Institute of Design and Merchandising.

She was the Senior Advisor to Program Delivery for Decker Communications, where she managed and mentored a team of facilitators delivering programs around the world. Karen coached executives on how to influence and speak more effectively. Her passion lies in developing others and she has done this throughout her career of nearly three decades.

Daniel Levine is one of the world’s best-known trends experts. Named “the ultimate guru of cool” by CNN, he is the author of over 20 best-selling books and a frequent guest on international television and radio. Daniel is the executive director of the Avant-Guide Institute, a New York-based trends consultancy where he is the leader of a huge team of trend-spotters who track the latest ideas and experiences from around the globe. As a consultant, Daniel works with many of the top names in travel, including American Express, UNWTO, Caribbean Tourism Organization, Wyndham Hotels & Resorts, Virtuoso Network and more.

Flo Lugli, founder and principal of Navesink Advisory Group, LLC., is a well-known expert in hospitality, with a long history in travel industry distribution, travel technology, and digital commerce. Lugli was recently recognized as one of the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization by the Hospitality Sales & Marketing Association International (HSMAI).

Lugli is a member of the International Society of Hospitality Consultants, the leading source for global hospitality expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Lugli has also been recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP), as one of the “Most Powerful Women” in Travel for 7 years by Travel Agent Magazine, and among the top 75 hotel executives and top 10 technology experts by Lodging Magazine. She has also received the Hotel Electronic Distribution Network Association (HEDNA) Award of Excellence.

In addition, Lugli was Non-Executive Chairman of Global Hotel Alliance, the world’s largest alliance of independent hotel brands, and is on the board of iVvy.com, a leading cloud-based event and venue management platform. Lugli is a mentor for the NYU Tisch Center of Hospitality Innovation Hub Incubator program, and serves as an advisor to various travel technology companies including Simplenight, ResortPass, Visual Matrix, and Boxcribe. She also serves on the advisory council of MMGY Global, the world’s largest integrated marketing company specializing in the travel, tourism and the hospitality industries, as well as on the Expedia IQ Forum, comprised of industry consultants and leaders who provide insight and feedback to Expedia executive management.

Roy Madhok, SVP of Revenue & Distribution at Highgate, has overseen a variety of hotels in markets throughout North America and has worked with both brands & independents ranging in size from small independent boutique properties to branded ‘big-box’ hotels. Roy currently oversees revenue & distribution spanning over 400 hotels.

Roy’s passion for revenue management extends beyond the workplace as an adjunct professor at Boston University’s School of Hospitality, an author of five revenue management publications, a speaker at industry events, and as a restaurant revenue management app creator. Roy graduated from Boston University’s School of Hospitality Administration.

Tina Markowitz, Vice President of Digital Marketing Media & Analytics, oversees the data-driven digital strategy, media execution, and analytics for Cendyn’s hospitality customers. Markowitz provides clients with both holistic and innovative digital planning to achieve business goals and deliver results. With over 10 years in integrated digital marketing leadership positions, Markowitz previously held positions at Zimmerman Advertising, with former roles at SapientNitro, Media Storm and Time, Inc.

Tess McGoldrick is a Vice President at Revenue Analytics. In this role, she leads cross-functional teams to develop high-impact products that provide revenue growth for her customers. Having started her career at Revenue Analytics, Tess developed an expertise in Revenue Management from the best in the business. Tess’ experience includes ensuring customer satisfaction is achieved with all product implementations, from business process improvements to forecast predictions to actionable pricing recommendations. In addition, she works closely with Revenue Analytics’ Platform Engineering and Cloud Architecture teams to leverage the firm’s latest predictive components and AWS technology to deliver scalable solutions for her clients.
Tess drives the product vision for the Hospitality RMS, N2Pricing, as well as the ongoing customer success for these customers.

Prior to joining Revenue Analytics, Tess graduated from the Goizueta Business School at Emory University with a BBA concentration in Strategy & Management Consulting and Accounting.

Dr. Kelly McGuire is Managing Principal, Hospitality, ZS Associates, where she is responsible for helping global hospitality clients improve their commercial strategy and operations, and to find impactful uses for data science, artificial intelligence and machine learning to support their commercial strategy. Prior to joining ZS, she was senior vice president, revenue management for MGM Resorts International. She is the author of two books on analytics in hospitality, “Hotel Pricing in a Social World and The Analytic Hospitality Executive”. She holds a MMH and a PhD in revenue management from the Cornell School of Hotel Administration, and serves on HSMAIs America’s Board.

Ms. Karen McWilliams joined Concord in May of 2009, launching a revenue optimization department that now leads every Concord asset spanning more than 150 hotels and 26 flags. She has over 30 years’ experience in the hospitality industry, specializing in strategy creation and execution, as well as developing team members on the key components of Revenue Management processes and fundamentals. Ms. McWilliams has been instrumental in steering the convergence of digital marketing and sales to connect into pricing and segment models unique to each hotel class. A point of differentiation lies with her ability to implement educational opportunities that allows for strategy engagement at every level from novice to expert. Ms. McWilliams has pioneered dynamic performance models that focus on driving market share in all business climates, while infusing tested revenue principles which emphasize critical thinking and analysis. Ms. McWilliams is an active member of the Hospitality Sales & Marketing Association International (HSMAI) and enjoys guest lecture opportunities for students in hospitality programs of all levels.

With over 25 years of experience in the hotel industry, Tina Meredith has held positions in accounting, front office, reservations and revenue management. As Vice President of Revenue Management, she is responsible for maximizing revenue with a total hotel revenue management approach along with training and guiding a team of 15. Tina has worked with Hilton, Marriott, IHG, Radisson, Hyatt and independent hotels. Prior to PM Hotel Group, she was with Crescent Hotels for 10 years. Tina is a graduate of Penn State University.

Gissell Moronta is the Senior Vice President, Sales & Marketing for Atrium Hospitality where she leads the sales organization’s strategic and tactical initiatives and help the sales team focus on optimizing financial results.

Gissell kicked off her hospitality career in sales as a convention service manager in the Dominican Republic after graduating college. After moving to the US, her career progressed in hotels through catering and group sales, as Director Sales & Marketing, and customer contact centers. She has served in area and regional roles leading teams to Gold and Platinum award winning performance over two decades and created the first centralized inbound RFP team for Starwood Hotels, which she took from a pilot into a multimillion-dollar inbound operation. She held the position of VP, Sales & Marketing
for Colwen Hotels where she led the sales function for the company.

Gissell is an active member in the industry, serving on the Sales Advisory Board at HSMAI. In 2020, she was named HSMAI’s Top 25 Extraordinary Minds in Sales, Marketing and Revenue Optimization. Gissell also leads the Diversity and Inclusion Collective resource group at Atrium Hospitality.

Gissell holds a bachelor’s degree in Hotel Business Administration from Dominican Republic (PUCMM), meeting management certification (CMP), Diversity, Equity, and Inclusion (DEI) certification from Northwestern University, and a master’s degree in Liberal Arts from Harvard University.

Joined Remington in 2020 and has over 25 years of experience in operations and revenue management. Most recently, Raul Moronta was the Senior Vice President of Revenue Management for Crescent Hotels & Resorts. Prior to Crescent, Raul held several senior level positions at Starwood Hotels & Resorts and Hersha Hospitality Management.

While at Starwood, Raul held several positions within Revenue Management, most recently as a Director of Revenue Management Franchise Full-Service and developed and launched the first Centralized Revenue Management program to assist Franchise partners improve property performance.

Dr. Breffni Noone is an Associate Professor at the Pennsylvania State University School of Hospitality Management. She holds a Ph.D. in Revenue Management from Cornell University. Her research interests revolve around revenue optimization in the restaurant, hotel, and golf industries. She has authored several book chapters, and has published over 40 articles in leading academic journals. She has been the recipient of a number of research, teaching excellence, and advising awards, and was honored with the inaugural HSMAI Revenue Optimization Educator of the Year award in 2021. She currently serves on the editorial boards of the Journal of Revenue and Pricing Management and the International Journal of Hospitality Management, and is an associate editor for the Journal of Hospitality & Tourism Research. She is a revenue management consultant to hospitality enterprises, and provides executive education programs in revenue optimization in the U.S. and Europe. She serves on the HSMAI Revenue Optimization Advisory Board for the Americas, and is the chair of the governing board for Les Roches Global Hospitality Education.

Grazia Ochoa is a Client Partner on the travel team at Meta where she’s spent the last 5 years supporting leading travel advertisers across hotel, cruise and attractions, helping to grow their businesses through innovation and full-funnel strategies. Grazia has worked in the travel space for 20+ years having led global digital media investment at Starwood Hotels and a digital marketing leader at Viator, Cendant Travel Distribution and eGulliver and has consulted with travel advertisers as a trusted advisor at media / tech platforms Sojern and Yahoo. She is delighted to have the opportunity to help travel brands harness newer technologies and immersive experiences that drive meaningful business outcomes.

Sharon Paine joined IHG® in 2018 as VP, Revenue Management, responsible for overseeing revenue management for franchised properties across all IHG brands in the United States region. Sharon is passionate about driving property level performance and is proud to lead a revenue management team that shares her passion. Prior to IHG Sharon spent 12 years at Choice Hotels, in corporate strategy and Revenue Management roles. During her tenure at Choice, Sharon built revenue management programs from the ground up, including launching a revenue management for hire program and developing an automated pricing optimization system.

Sharon has also worked in business consulting for BearingPoint and Andersen, and in IT leadership for Verizon. Sharon has a degree in Computer Science from Manchester University, UK.

Currently a professor at Cornell University, Dave Roberts retired in 2019 from Marriott International in the role of SVP, Revenue Strategy and Solutions where he was responsible for revenue management strategy and execution, for all hotels worldwide, across all brands. He also led revenue analytics, providing top line analysis for the company, as well as impact assessment of sales & marketing activities. Finally, he was responsible for sales systems, providing strategy, development, and deployment of technology to drive and manage group business at Marriott hotels. Over the years, Dave served in a number of other roles at the company, including Regional Vice President of Market Strategy, Vice President of Global Pricing, and more.

Prior to Marriott, Dave worked on airplane purchases and route economics for American Airlines, and served as a technical consultant on missile defense for the Pentagon as part of the “Star Wars” initiative). He has a B.S. and an M.S. in Operations Research from Cornell, and an MBA with a major in Economics from Northwestern’s Kellogg School. He holds a U.S. Patent on a software product, and has published several academic papers on such topics as forecasting, options pricing, and customer choice modeling.

In his spare time, Dave enjoys martial arts and astronomy.

Andrew Rubinacci is a seasoned hospitality veteran with over 25 years of experience and considered by many in the industry as one of the foremost revenue management and global distribution experts anywhere. He serves currently as EVP, Revenue Strategy for Aimbridge Hospitality.

He was previously EVP & Chief Commercial Officer for Omni Hotels & Resorts responsible for Marketing, Sales, Loyalty, Revenue Management, Digital Marketing, eCommerce, Distribution and Channel Strategy. In addition, he was previously the Senior Vice President of Distribution & Global Revenue Management for InterContinental Hotels Group (IHG) and was responsible for the leadership of an integrated Distribution and Revenue Management Strategy team. He has also worked with Bristol Hotels & Resorts and MeriStar Hotels & Resorts.

Mr. Rubinacci holds bachelor degrees in business administration, majoring in both marketing and hospitality administration at Florida State University. He has served on the boards of HEDNA, Worldres, HSMAI, Open Travel, Roomkey, and the Dedman College of Hospitality at Florida State University.

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector.

For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.

Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced critical government policies.

He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing.

Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.

Ashley Sellhorst is Sojern’s Director of Sales for their Small and Medium-Sized Business Team in the Americas Region. She has spent the last 9-years supporting Sojern as they strive to support independently owned and operated boutique hoteliers with online marketing and direct booking strategies. Ashley was recently appointed to a seat on HSMAI’s Rising Sales Leader Council and also proudly serves as a Regional Leader for Sojern Women’s Group. When not conversing with hoteliers, she can be found planning her upcoming Destination Wedding in Mexico!

Chinmai Sharma is a seasoned travel industry professional with more than two decades of global experience in the fields of Commercial optimization, Distribution, Strategic Marketing and Technology. Chinmai is currently President-Americas for RateGain based out of their Dallas, TX office.

Before joining RateGain, Chinmai was the Chief Revenue Officer of Taj Hotel Group (IHCL) where he held group level responsibility for all commercial activities. He has also held leadership roles with companies like Starwood Capital Group based in Paris, Wyndham Hotel Group in New Jersey, Joie de Vivre Hotels (now part of Hyatt) in San Francisco and with Expedia Inc. in Seattle.

Chinmai is a Hotel Management graduate along with a B.A. with Math and holds a joint MBA from IMHI/ESSEC Business School, Paris and Cornell Hotel School (M.M.H), New York. Chinmai has held advisory board roles with travel technology companies like Sabre as well as with some Travel Tech start-ups. He is currently a mentor with the start-up incubator at NYU Jonathan M. Tisch Center of Hospitality Innovation Hub (HI Hub) and a board member for non-profit hospitality associations HSMAI and HEDNA. He has been named as one of the ‘Top 20 Extraordinary minds within Sales, Marketing and Technology’ by HSMAI Europe.

Ed Skapinok is the chief commercial leader at the luxury lifestyle hotel brand, Appellation. Since joining the company in 2020 he’s focused on evolving all aspects of the corporate and hotel branding, capturing and utilizing guest data in pioneering ways, and designing an organization that eliminates silos between the Sales, Marketing, and Revenue Management departments.

Previously, Ed held positions as SVP of Sales, Marketing, Revenue & Reservations at Aqua-Aston Hospitality, VP of Sales & Marketing at Hostmark Hospitality Group, and VP of Sales at Larkspur Hotels & Restaurants. He served as chair of HSMAI’s Sales Advisory Board from 2014-19 and currently holds seats on the America’s Board and Marketing Advisory Board. Ed has a B.S. degree in Marketing from California State University, Long Beach and an M.B.A. from the University of California at Davis. In 2016, he was named one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing & Revenue Optimization.

Stephanie Sparks Smith is CEO and Digital Matriarch at Cogwheel Marketing and partner and consultant at Cayuga Hospitality Consultants. Her focus is helping hotel owners and management companies drive incremental exposure and revenue to their websites and online channels through hotel digital marketing and advertising. The expertise of Cogwheel Marketing is knowing the intricacies of the branded hotel systems and understanding where brand marketing stops and hotel level marketing begins.

Shawn Tarter is CEO & Founder of RealTime Reservation, an organization that provides real-time inventory management ancillary reservation software to the hospitality/travel industry. Shawn recognized opportunities at many properties and was eager to provide hotels with ways to improve the customer experience while providing services that support client satisfaction and loyalty. In 2015, Shawn founded Ipalapa Corporation which was rebranded in 2018 to RealTime Reservation. In the three short years since its rebrand, the company has experienced significant sales and revenue growth, despite operating during a global pandemic. Today, the company employs fifty professionals across development, R&D, client services, administration, sales, and marketing and boasts more than 500 clients.

Sara Tirrell is the Corporate Director of eCommerce at Mainsail Lodging, where she manages and grows the digital presence of both their corporate brand, hotel portfolio, and vacation rental properties. Prior to joining Mainsail, Sara had almost 14 years of experience with Marriott International in hospitality eCommerce and Marketing. Her areas of expertise include website optimization, OTA and Brand Content Management, Website Administration, Corporate Branding, and Digital Advertising for hotels, in-hotel restaurants, and outlets.

With over 20 years of senior level experience in hotel marketing and travel distribution, Dan Wacksman has recently launched a new company, Sassato, to help hotels and travel related businesses to improve their performance in marketing, distribution, technology, and implementations. Prior to this, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts, where he oversaw Marketing, Digital, Loyalty/CRM, Contact Center Operations, OTA relationships, and overall distribution strategy. Previous roles include Managing Director for GTA China and Regional Director for GTA Asia, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers), General Manager of Aoyou.com, an Online Travel Agency based in Beijing, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.

David Warman is the Chief Client Officer at IDeaS leading IDeaS global Account Management, Client Operations, and Consulting teams. Prior to his current role he has had a 30+ year career leading customer experience marketing, revenue optimization, and insights at some of the world’s largest and most prestigious brands – Four Seasons, IHG, and Hilton.

Haley White is a senior director of business development for hotel strategic accounts with Expedia Group Media Solutions. She leads the team that creates and implements strategies to optimize marketing and revenue opportunities for our largest hotel partnerships. She has been with Media Solutions for 12 years, and previously was a director leading our team focused on sponsored listings solution TravelAds for hotel partners in North America. Prior to becoming director, she managed the TravelAds team that worked with hotel partners throughout the East Coast of the United States and within Latin America. She got her start in multimedia advertising with news and media outlets in the United States. Haley is a member of the HSMAI Marketing Advisory Board, and is a graduate of Texas A&M University and lives in Dallas, Texas with her family.

Currently serving as Chair of the HSMAI Foundation, Michelle Woodley is President of Preferred Hotel Group, which operates global hospitality brands such as Preferred Hotels & Resorts, Historic Hotels of America, and PTG Consulting. Since joining Preferred in 2002, she has held various leadership positions with cross-functional responsibilities, and her expert guidance on major global initiatives has helped foster longevity of the Preferred brand – prompting Hotel Management to name her among the most influential women in hospitality in 2018. Previously, Michelle held senior positions in distribution and revenue optimization for Swissôtel. A graduate of the Cornell University School of Hotel Administration, she also serves on the Sabre Hospitality Executive Advisory Board and the Independent Lodging Congress Advisory Board, among others.

Melissa Young is a Client Partner on the travel team at Meta focusing on the Hotel, Air and Cruise sub-verticals. She is an expert in digital marketing strategy and she partners with the travel industry’s largest clients and agencies. Melissa’s career experience spans CPG, finance, travel, tech, and media, including 3+ years in international business development. Melissa has a passion for travel, having visited 32 countries and counting. Over the last three years, Melissa has become an expert road tripper, embracing the ‘work from anywhere’ lifestyle.

Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles. She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training. Recently she received a certification as a full stack web developer, MERN stack, and has contributed to the development of several web applications. Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits. Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.