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For the first time, the Commercial Strategy Conference sold out in 2024 with a total of 860 registered attendees – a new record! The Commercial Strategy Conference has evolved from the Marketing Strategy Conference and ROC event. Attendees of this event hail from these two industries.

Nearly 500 attendees are hotel professionals, the rest include partners, universities, press and staff. 84% of our hotel attendees are above property and represent 152 unique hotel brands, management companies and ownership groups. Another HSMAI record for the number of unique companies sending delegates to our Commercial Strategy Conference.

The Week At A Glance:

Monday, June 16– Executive Roundtables for the following senior hotel leader peer groups:

Digital Executives, Distribution Executives, Revenue Executives, Ownership Group Executives

Monday, June 16– Pre-Conference Insights Sessions and Certification Review Courses

Tuesday, June 17 – Commercial Strategy Conference (Day 1 of 2)

Wednesday, June 18 – Commercial Strategy Conference (Day 2 of 2)

Questions? Contact our team at partnership@hsmai.org.

Finalize Your Partner Position

Return your completed commitment form to our team at partnership@hsmai.org.

Partnership Commitment Form

Attendee Demographics

Commercial Strategy Conference: Attendee Demographics

See who attended in Charlotte:

2024 Commercial Strategy Conference Attendee List

Marketing attendees are responsible for leading marketing, distribution, and ecommerce for brands, management companies and ownership groups, independent hotels, and resorts. The conference is also of interest to partner companies serving the digital marketing industry, including consultants, technology vendors and companies providing products and services for digital marketing execution and reporting.

Revenue Optimization and Management Attendees are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. This event is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting.

Partnership Pricing & Tiers

Commercial Strategy Conference Partnership Options

Finalize Your Partner Position

Return your completed commitment form to our team at partnership@hsmai.org.

Partnership Commitment Form

Examples of Display Booths Provided By HSMAI

Example of Partner Showcase Floorplan Provided By HSMAI

Partner Benefit Details

Platinum Partner Benefit Details

5 Complimentary Conference Registrations
Platinum Level Partner Display located in premiere location within General Session area (Click to View)
1 Minute Promotional Video Played During General Session of the Conference
- Time Slot reserved upon receipt of payment
Pre or Post Conference E-Blast to Attendees
- Send date reserved upon receipt of payment
Option to provide branded item to attendees
- Item will be placed at each table in the general session by HSMAI Staff
Recognition in Select HSMAI Press Releases
Option to add A La Carte Activations for additional price
Discounted Rates for Additional Registrations (click to view registration pricing)
Wi-Fi at Exhibit Booth
Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
Logo & Company Profile in Conference App
Option to Share Educational Content with Attendees
Recognition in Conference Marketing and Website
On-Site Recognition as a Partner

TOTAL COST: $30,000

Gold Partner Benefit Details

4 Complimentary Conference Registrations
Gold Level Partner Display located in prime location within General Session area (Click to View)
1 Minute Promotional Video Played During Concurrent Breakout Sessions of the Conference
- Time Slot reserved upon receipt of payment
Pre or Post Conference E-Blast to Attendees
- Send date reserved upon receipt of payment
Option to provide branded item to attendees
- Item will be placed at each table in the general session by HSMAI Staff
Recognition in Select HSMAI Press Releases
Option to add A La Carte Activations for additional price
Discounted Rates for Additional Registrations (click to view registration pricing)
Wi-Fi at Exhibit Booth
Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
Logo & Company Profile in Conference App
Option to Share Educational Content with Attendees
Recognition in Conference Marketing and Website
On-Site Recognition as a Partner

TOTAL COST: $20,000

Silver Partner Benefit Details

3 Complimentary Conference Registrations
Silver Level Partner Display located within General Session area (Click to View)
Option to add A La Carte Activations for additional price
Discounted Rates for Additional Registrations (click to view registration pricing)
Wi-Fi at Exhibit Booth
Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
Logo & Company Profile in Conference App
Option to Share Educational Content with Attendees
Recognition in Conference Marketing and Website
On-Site Recognition as a Partner

TOTAL COST: $15,000

Bronze Partner Benefit Details

2 Complimentary Conference Registrations
Bronze Level Partner Display located within General Session area (Click to View)
Option to add A La Carte Activations for additional price
Discounted Rates for Additional Registrations (click to view registration pricing)
Wi-Fi at Exhibit Booth
Pre- & Post-Event Registration Lists (No Email Addresses)
- Physical copy of attendee list provided on-site (includes email addresses)
Logo & Company Profile in Conference App
Option to Share Educational Content with Attendees
Recognition in Conference Marketing and Website
On-Site Recognition as a Partner

TOTAL COST: $10,000

Finalize Your Partner Position

Return your completed commitment form to our team at partnership@hsmai.org.

Partnership Commitment Form

Co-located Events

To maximize our time with our HSMAI members, HSMAI will be hosting the below events at the same location as the Commercial Strategy Conference

June 16, 2025 - Executive Roundtables Event - Indianapolis Convention Center (8a-3p)

Event Summary

A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives.

HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions available on a first come, first served basis.

Attendee Qualifications Companies/Organizations: All Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.

Estimated Attendees: 15-20/per peer group 1 representative allowed per company

Expected Company Attendance:

Aimbridge Hospitality, Best Western Hotels, Choice Hotels, Concord Hospitality, Crestline Hotels & Resorts, Davidson Hospitality Group HHM, Highgate, Hilton, Hyatt, Marriott, Pyramid Global Hospitality, Wyndham and more

*Contact us for list of attendees at our previous events*

Digital Executives (Brand) Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $7,500 (3 Total Positions Available)

Digital Executives (Hotel Mgmt. Company) Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $7,500 (3 Total Positions Available)

Distribution Executives Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $4,500 (3 Total Positions Available)

Revenue Executives (Brand) Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $12,500 (3 Total Positions Available)

Revenue Executives (Hotel Mgmt. Company) Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $12,500 (3 Total Positions Available)

Ownership Group Executives Roundtable: Partner Insight Position (3 Total Positions Available)

Partnership Benefits:

Opportunity for one (1) company representative to share and discuss unique insights to the group during a 20-minute portion of the roundtable session (10-minute presentation with 10 minutes of Q&A recommended)
Invitation for up to two (2) company representatives to attend the opening point of view and partner insights portion of the agenda as well as the social lunch and/or reception for the respective peer group.
Recognition on signage, and in the onsite guide with company description, representative
listing, and logo
Pre-and post-event access to attendee lists, with full contact information shared onsite
Opportunity to offer a branded gift for attendees at each place setting.

Total Cost: $4,500 (3 Total Positions Available)

Executive Roundtable: Partner Commitment Form

View Example Agenda and Presentation Set Up

June 16 - Indianapolis, Indiana (5:30-9pm)
Joint Executive Officer Dinner and Networking Event

Event Summary

Attendees of the Brand Chief Revenue Officer, Hotel Mgmt. Company Chief Revenue Officer and Ownership Group Roundtable Events are invited to attend a night of socializing and networking. The dinner event includes a cocktail networking session followed by a three course dinner.

We estimate this event to be attended by 55-60 Executives in the industry.

Joint Executive Dinner & Networking Event: Partner Position (3 Total Positions Available)

Partnership Benefits:

Up to three (3) company representatives may attend this private dinner and networking event
2-3 minute welcoming remarks to the group prior to dinner
Company recognition in dinner menu and on-site
Post-event access to full contact information for all attendees

Total Cost: $10,000 (3 Total Positions Available)

Executive Dinner: Partner Commitment Form

Conference Partnership Add-ons

Commercial Strategy Conference: À La Carte Opportunities

ENHANCE YOUR VISIBILITY

À la carte opportunities are for committed platinum, gold, silver, and bronze partners only. Unless otherwise noted, all à la carte sponsorships offer:

Exclusive visibility associated with the specific partnership
Recognition in pre-event marketing, on the event website, and in the printed program
Branded signage associated with the sponsorship

Opportunities:

Pre- or Post-Event E-blast (Limited availability) $2,500 All content must be approved by HSMAI prior to distribution.
Conference Lanyard Partner $2,500 design subject to prior approval by HSMAI
Wireless Internet Partner (1 available) $2,500
Hydration Station Partner $2,500
Charging Station Partner (1 available) $2,500
Headshot Studio Booth Partner (1 available) – $5,000

ROC Attendee Scholarship

The HSMAI Conference Scholarship Fund directly supports the educational mission of HSMAI by providing access to the conference experience for qualified hotel sales, marketing, and revenue management professionals who otherwise may not be able to attend due to financial or other extenuating circumstances. Each scholarship consists of one complimentary registration to the conference. Your company’s support will make it possible for 10 industry professionals to attend the Revenue Optimization Conference.

Opportunity to identify five (5) individuals to be specifically recruited by HSMAI through the scholarship program
Pre-event recognition in a press release announcing the program and call for applications
Logo recognition on the online application
Logo recognition in the printed conference program
Opportunity to send each scholarship recipient a personal pre-event congratulatory message

Cost: $7,500

CHDM Review Course – 1 available

Support revenue management and marketing professionals seeking their professional digital marketing certification by sponsoring the Certified Hospitality Digital Marketer (CHDM) Review Course co-located with ROC and held the day prior to the conference.

Pre-event recognition throughout the course marketing (online and via email), onsite, and within marketing for the Digital Marketing Strategy Conference and ROC
Opportunity to welcome attendees (2-3 minutes)
Two (2) review course registrations for qualified CHDM candidates (can be used by company employees or given as a scholarship from company)
Logo recognition in printed agenda and on-site signage

Cost: $2,500

Enhanced Visibility at the Conference – $2,500-$5,000

Do you have a great sponsorship idea? We welcome creative and innovative suggestions that add value to the event and create meaningful branding opportunities. Let us know – contact Elise, erhinehart@hsmai.org, to create your own custom sponsorship.