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HSMAI’s Commercial Strategy Conference reflects the convergence of marketing, revenue optimization, sales, and distribution into new and evolving commercial strategy organizations inside many hotel companies.
The conference — along with pre- and post-conference workshops, trainings, and roundtables — equips commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.
In 2027, the Commercial Strategy Conference will be at the Orange County Convention Center in Orlando, Florida:
- Main conference days | June 29 – 30, 2027
- Pre-conference workshops and roundtables | June 28, 2027
HSMAI brings industry professionals together for marketing, revenue optimization, distribution, and sales collaboration, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.
Additional details on 2027 programming will be available in early 2027.