Marketing Strategy Conference

HSMAI’s Marketing Strategy Conference is the can’t-miss event of the year for leaders in hospitality marketing who want to expand their marketing knowledge and leadership abilities, as well as leaders in other commercial disciplines who need to be exposed to the latest developments in marketing for hotels.

The conference will give you new ways to think about today’s challenges and innovative approaches to address the trends that will impact you tomorrow. You’ll leave with actionable insights and thought-provoking ideas to guide your strategies — all aimed at supporting your efforts — online and off — to connect with, track, and influence consumers throughout all phases of travel.

For 20 years HSMAI’s Marketing Strategy Conference has been LEADING THE WAY in connecting and engaging senior leaders in hotel marketing in meaningful, stimulating conversations about the most important strategic issues facing the business today.

The 2023 conference will be live and in-person, and is organized by HSMAI’s Marketing Advisory Board.



Consider making the most of your travel and staying over for HSMAI ROC on Wednesday!

Conference Location:

Metro Toronto Convention Centre
NORTH Building
255 Front Street, Toronto, ON, Canada

TUESDAY, JUNE 27, 2023

* indicates a session that is offered twice during the day

6:15 – 6:45 am Accelerate Your Day Run/Walk
8:00 am – 6:00 pm Registration Desk & HSMAI Bookstore are Open
8:00 – 9:00 am Breakfast & Partner Showcase
9:00 – 10:00 am General SessionGlobal Trends & Evolving Customers…and what they mean for hotel marketing
Steven Van Bellegham
10:00 – 10:30 am Partner Showcase: Break for Coffee & Conversation
10:30 – 11:15 am


  • Being Agile with Google in 2023
  • The Power of Collaboration: Leveraging Content Creators and Influencers
  • Maximizing Your Impact: Bringing Your Brand to Life Across Your Organization
11:30 am – 12:15 pm


  • Insights from Meta: How to Leverage Travel Motivations to Diversify Creative that Creates Action
  • Commercial Strategy: Titles or Tactics? The 3 Secrets to Defining it for Your Organization
  • Today’s Social Media: Strategies for Continued Evolution and Growth
12:15 – 1:15 pm Lunch & Partner Showcase
1:15 – 2:00 pm General Session: Executive Insights: A View from the Top
2:00 – 2:30 pm Partner Showcase
2:30 – 3:15 pm


  • Crack the Code: Understanding and Leveraging TikTok
  • COLLABORATE: Strategic Roundtables on Big Marketing Issues
  • Generative AI IRL
3:30 – 4:00 pm


  • Build a Score Card that Matters
  • Roll Up Your Sleeves and Learn How to TikTok
4:15 – 5:15 pm

General Session: The Lightning Round: Insights Worth Sharing

It’s an HSMAI conference tradition: Marketing executives will share their best practices, strategic insights, and big ideas for driving revenue and profit…in 6 minutes and 40 seconds each.

You’ll leave with best practices and practical takeaways that you can use to sharpen your every-day skills and boost property performance, as well as strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the marketing discipline.

5:15 – 6:30 pm Reconnection Reception
Wrap up the Marketing Strategy Conference as HSMAI ROC kicks off! (included in all conference registrations)