Marketing Strategy Conference

HSMAI’s Marketing Strategy Conference will address the latest data, research, and new developments in marketers’ efforts – online and off – to connect with, track, and influence changing consumer sentiments throughout all phases of travel.

You’ll leave with actionable insights and thought-provoking ideas to guide your strategies – all aimed at accelerating your company’s recovery.

For more than fifteen years HSMAI’s Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today.

The conference will be live and in-person, and is organized by HSMAI’s Marketing Advisory Board.



Consider making the most of your travel and staying over for HSMAI ROC on Wednesday!

Conference Location:

Metro Toronto Convention Centre
NORTH Building
255 Front Street, Toronto, ON, Canada

TUESDAY, JUNE 27, 2023

* indicates a session that is offered twice during the day

6:15 – 6:45 am Accelerate Your Day Run/Walk
8:00 am – 6:00 pm Registration Desk & HSMAI Bookstore are Open
8:00 – 9:00 am Breakfast & Partner Showcase
9:00 – 10:00 am General SessionGlobal Trends & Evolving Customers…and what they mean for hotel marketing
Steven Van Bellegham
10:00 – 10:30 am Partner Showcase: Break for Coffee & Conversation
10:30 – 11:15 am


  • To be announced soon!
11:30 am – 12:15 pm


  • To be announced soon!
12:15 – 1:15 pm Lunch & Partner Showcase
1:15 – 2:15 pm Mid-Day General Session
2:15 – 2:30 pm Partner Showcase
2:30 – 3:15 pm


  • To be announced soon!
3:30 – 4:15 pm


  • To be announced soon!
4:30 – 5:15 pm

General Session: The Lightning Round: Insights Worth Sharing

It’s an HSMAI conference tradition: Marketing executives will share their best practices, strategic insights, and big ideas for driving revenue and profit…in 6 minutes and 40 seconds each.

You’ll leave with best practices and practical takeaways that you can use to sharpen your every-day skills and boost property performance, as well as strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the marketing discipline.

5:15 – 6:30 pm Reconnection Reception
Wrap up the Marketing Strategy Conference as HSMAI ROC kicks off! (included in all conference registrations)