Marketing Strategy Conference

HSMAI’s Marketing Strategy Conference will address the latest data, research, and new developments in marketers’ efforts – online and off – to connect with, track, and influence changing consumer sentiments throughout all phases of travel.

You’ll leave with actionable insights and thought-provoking ideas to guide your strategies – all aimed at accelerating your company’s recovery.

For more than fifteen years HSMAI’s Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today.

The conference will be live and in-person, and is organized by HSMAI’s Marketing Advisory Board.



Consider making the most of your travel and staying over for HSMAI ROC on Wednesday!

Conference Location:

Orange County Convention Center
WEST Building | West Hall F
9800 International Drive, Orlando, FL 32819

TUESDAY, JUNE 28, 2022

* indicates a session that is offered twice during the day

Download the 2022 program of events.

6:15 – 6:45 am Accelerate Your Day Run/Walk
8:00 am – 6:00 pm Registration Desk & HSMAI Bookstore are Open
8:00 – 9:00 am Breakfast & Partner Showcase
9:00 – 10:00 am General SessionGlobal Trends & Evolving Customers…and what they mean for hotel marketing
Daniel Levine, Executive Director, Avant Guide Institute
10:00 – 10:30 am Partner Showcase: Break for Coffee & Conversation
10:30 – 11:15 am


  • Maximizing Total Hotel Revenue: Boost Your Ancillary Revenue Strategy
  • A New Framework for Converging Sales, Marketing & Revenue Optimization
  • Google: Driving Travel’s Acceleration
11:30 am – 12:15 pm


  • A Hotel Marketer’s Guide to the Metaverse (repeats at 3:30 pm)
  • Embracing Marketing-Technology Convergence
  • Optimize Your Hotel Website for Web 3.0
12:15 – 1:15 pm Lunch & Partner Showcase
1:15 – 2:15 pm

Marketing Leadership Celebration

This inaugural awards program will shine the spotlight on the incredible talent and accomplishments of marketing leaders. We will recognize and celebrate HSMAI’s first Marketing Professionals of the Year and Marketing Educator of the Year.

General Session: The Lightning Round: Insights Worth Sharing

It’s an HSMAI conference tradition: Marketing executives will share their best practices, strategic insights, and big ideas for driving revenue and profit…in 6 minutes and 40 seconds each.

You’ll leave with best practices and practical takeaways that you can use to sharpen your every-day skills and boost property performance, as well as strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the marketing discipline.

2:15 – 2:30 pm Partner Showcase
2:30 – 3:15 pm


  • Your Analytics Are Wrong! Avoiding the Pitfalls of Analytics Implementation
  • Research in Action: Marketing Edition
  • COLLABORATE: Tactical Roundtables on Big Marketing Issues
3:30 – 4:15 pm


  • A Hotel Marketer’s Guide to the Metaverse (also offered at 11:30 am)
  • The Keys to Digital Success When Opening, Reflagging, or Relaunching a Hotel
  • Staffing Shortages: Big Areas Marketers Can Impact to Accelerate Recovery
4:30 – 5:15 pm General Session: It’s the Little Things: Small Screen, Big Impact
Debra Jasper, Ph.D., CEO & Founder, Mindset Digital
5:15 – 6:30 pm Reconnection Reception
Wrap up the Marketing Strategy Conference as HSMAI ROC kicks off! (included in all conference registrations)