HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

Commercial Strategy Week events will help you ACCELERATE RECOVERY, and anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

In 2022, two of HSMAI’s commercial strategy events will be back together again in Orlando:

• Marketing Strategy Conference | June 28
• HSMAI ROC Americas | June 29

We’ll be live, in-person, on-site, face-to-face…not virtual.

See the Week-at-a-Glance.