HSMAI Commercial Strategy Week reflects the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

Commercial Strategy Week events prepare you to lead the way as you anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

In 2024, two of HSMAI’s commercial strategy events will be back together again in Charlotte, North Carolina:

• Marketing Strategy Conference | June 25
• HSMAI ROC Americas | June 26

For 20 years, HSMAI has been bringing industry professionals together for marketing and revenue optimization conferences, leading the way for education, insights, connections, and inspiration in these dynamic fields with events created by industry leaders, for industry leaders.